UK DOOH Owner Swapping Out Roadside LED Displays For New Ones That Reduce Energy Bills By Third
November 28, 2023 by Dave Haynes
LED manufacturers are starting to get their collective heads around energy consumption levels becoming a deciding factor for some of their biggest customers, like …
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London Borough Seeking End To Deal For DOOH-Driven Smart City Transit Shelters That Were Promised But Never Delivered
November 24, 2023 by Dave Haynes
A borough in the south end of London is in the process of trying to terminate its contract with an ad-focused smart cities start-up …
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Aussie Grocer Selects Broadsign To Drive Front Of Store Retail Media Screens
November 22, 2023 by Dave Haynes
Digital OOH and retail media networks are starting to cross paths, with in-store screens starting to get ad placements from DOOH-centric platforms like Broadsign. …
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DPAA Posts Videos Of Last Month’s 2023 NYC Global Summit Sessions
November 21, 2023 by Dave Haynes
Nothing beats attending a big conference in person, because of the opportunities to network. But time commitments and budgets can get in the way, …
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Bus Shelter DOOH Display Made Into Taverna Door To Market Mamma Mia Dinner Theater In Sweden
November 20, 2023 by Dave Haynes
Hat Tip to Tim Rowe of OOH Insider for pointing out this campaign in Sweden, which nicely shows how digital street furniture can be …
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UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure
November 14, 2023 by Dave Haynes
The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that …
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Europe’s Largest Media Companies Both Seeing Strong Growth In DOOH Sales
November 10, 2023 by Dave Haynes
Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with …
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Canada’s Bell Media Launches Ad Tech That Syncs Digital Billboards With Radio Ads
November 9, 2023 by Dave Haynes
Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor …
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Canadian DOOH Screens To Go (Almost) Black For Two Minutes Nov. 11 To Honor Veterans
November 8, 2023 by Dave Haynes
This is a nice initiative – a push to have digital out of home screens go black for two minutes in Canada on November …
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US Sports And Entertainment Venues Seeing Big Demand Jump For Sponsor And Ad Signage
November 7, 2023 by Dave Haynes
A US company that specializes in what it calls sports and entertainment intelligence has some interesting insights and data on why there seems to …
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Hyper-Targeted DOOH Ad Campaign In France Boosts Purchase Intention By 153%
November 7, 2023 by Dave Haynes
This is an interesting glimpse at what hyper-targeting can deliver for digital OOH – a programmatic ad campaign in France for a hair removal …
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Boosting OOH Advertising Efficiency: The Power of Strategic Tech Integration
November 6, 2023 by Satish Thiagarajan
GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant …
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