Smart Airport Trolleys Put Wayfinding Screens On Wheels
February 20, 2024 by Dave Haynes
Big digital display totems with wayfinding are good starts in the effort to help airport passengers find their departure gates and services, but available …
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Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul
February 16, 2024 by Dave Haynes
Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get …
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Loop Media Expands Market To Include Custom Streaming Channels For Enterprise Businesses
February 14, 2024 by Dave Haynes
A lot of digital signage CMS and solutions providers who start out targeting the small business market shift to enterprise, where there is more …
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DPAA Creates MOOHA, A Subset Association For All Of Those Ad Networks On Moving Vehicles
February 13, 2024 by Dave Haynes
The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing …
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DOmedia, Placer.ai Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys
January 24, 2024 by Dave Haynes
The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports …
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PRN, Place Exchange Strike Deal For Programmatic Ads In Retail Screen Networks
January 18, 2024 by Dave Haynes
I could put up posts almost daily about partnership announcements involving programmatic adtech firms and network operators, but then I’d have to decode what …
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New Deal Gets Cineplex Digital Media Dominant DOOH Footprint In Canada’s Largest Malls
January 17, 2024 by Dave Haynes
Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and …
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Mormon Church Books Domination Campaign Across 27 Times Square LED Screens
December 27, 2023 by Dave Haynes
Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening …
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OOH Gets Top Overall Performance From Media Pros: Research
December 20, 2023 by Dave Haynes
Here’s a little year-end nugget of positive messaging for the out of home and digital out of home sector – word that it gets …
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Almost Everything That Could Go Wrong, Did, For Clear Channel Outdoor: Report
December 19, 2023 by Dave Haynes
Billboard Insider has some very interesting background insights on why there have been stories this past year of the media company Clear Channel Outdoor selling …
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Hivestack Acquired By Ad Tech Firm Perion In $100M Cash Deal
December 12, 2023 by Dave Haynes
The programmatic platform company Hivestack has been acquired by another ad tech firm, Perion Network Ltd., for $100 million in cash. “We are excited …
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Narrow Pitch Outdoor Is LED’s Next Big Leap Forward
December 1, 2023 by Larry Zoll
Guest post: Larry Zoll, LED Studio We’re fortunate to work in an industry that innovates quickly, changes the way people interact with their surroundings …
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