Giant Scale And Sizzle Are Everywhere Now, But Something Simple Can Still Win The Creative Day
April 6, 2023 by Dave Haynes
A Linkedin post I stumbled across the morning reminded me – having written a lot recently about generative AI artwork and big visual illusions …
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Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech
March 31, 2023 by Dave Haynes
UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad …
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Freshwater Digital Testing Content Automation Using Templates And ChatGPT AI Tools
March 30, 2023 by Dave Haynes
Michigan-based digital signage solutions firm Freshwater Digital has started using artificial intelligence to blend updated content feeds with pre-designed templates. Pre-designed, subject-specific templates for …
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Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot
March 27, 2023 by Dave Haynes
This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …
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Dutch Start-up Videowindow’s Smart Glass Turns Glare Control Measures Into “Biophilic” Art
March 24, 2023 by Dave Haynes
This is very cool … smart architectural glass that does glare control wth nature-themed digital art. The Dutch startup VideowindoW has started marketing its …
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Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns
March 23, 2023 by Dave Haynes
The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …
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Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot
March 21, 2023 by Dave Haynes
I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example …
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Almost 1,700 Feet Of LED Fins Drive Brand And Inspire At Tech Firm’s NYC Experience Center
March 17, 2023 by Dave Haynes
The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well …
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LED Tower And Walls Create Data Sculpture Maze In Taipei
March 16, 2023 by Dave Haynes
This is pretty wild – the world’s first outdoor immersive installation done as a maze. The walls are LED panels, covering 1,110 sq. meters …
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Endangered Kelp Forests Get Replicated On Big SFO LED Display
March 15, 2023 by Dave Haynes
Virtual aquariums have been used before for large-scale LED video walls, as have virtual waterfalls, but a new digital piece running in one of …
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Telecine, YCD Partner On Custom On-Premise TV Channels For Retail Banking
March 7, 2023 by Dave Haynes
Solutions provider Telecine and software developer YCD Multimedia have developed a partner product that is, in effect, a financial news TV channel customized for …
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Poor Workplace Communications Can Have Massive Bottom Line Implications: Survey
March 6, 2023 by Dave Haynes
Workplace communications is a very active vertical in digital signage – both in white collar and operational environments – because of the recognition by …
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