New Broadsign Hire Adds Serious Subject Matter Expertise To EU Team

March 10, 2022 by Dave Haynes

Non-exec level hires don’t tend to get chronicled on Sixteen:Nine because the analytics reliably show few readers are interested. But once in a while …

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German DOOH Media Giant Ströer’s Sales Up >50%; Adding 1,000+ Digital Screens To Footprint

February 10, 2022 by Dave Haynes

Here’s more evidence the Digital OOH sector has come back in a big way from pandemic lockdown times … On the heels of French …

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OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter

January 28, 2022 by Dave Haynes

Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what …

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Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network

January 12, 2022 by Dave Haynes

Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a …

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Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear

January 4, 2022 by Dave Haynes

I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities …

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Giant Bull Jumps Free In Anamorphic 3D Spot Run On Kuala Lumpur LED Board

February 12, 2021 by Dave Haynes

Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes …

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“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

April 2, 2020 by Dave Haynes

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Shanghai’s Pudong Airport Adds Massive LED Board In Departures Hall

March 11, 2020 by Dave Haynes

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Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays

November 8, 2019 by Dave Haynes

This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned …

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Movie Campaign Turns Mall Digital Kiosks Into Pikachus

April 25, 2019 by Dave Haynes

Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them …

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JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media

February 27, 2019 by Dave Haynes

Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, …

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JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks

January 28, 2019 by Dave Haynes

Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, …

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