The Biggest Indoor DOOH Billboard In Europe Derailed At London Station, Just A Year After Lighting Up

October 8, 2024 by Dave Haynes

Europe’s largest indoor digital billboard has been switched off less than a year after being installed, but not for technical or energy conservation reasons. …

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Transport For London Renews Giant Ad Concessions For Rail And Bus Systems

September 16, 2024 by Dave Haynes

The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners …

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JCDecaux Having Strong 2024, With Revenue Up 14% Overall But DOOH Up 28%

July 29, 2024 by Dave Haynes

The largest outdoor advertising company on the planet is seemingly having a happy 2024, with JCDecaux’s half-year results showing group revenue up 14%, with …

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DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux

May 6, 2024 by Dave Haynes

If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home …

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New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments

February 28, 2024 by Dave Haynes

The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …

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DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D.

August 28, 2023 by Dave Haynes

Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – …

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Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones

August 18, 2023 by Dave Haynes

This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor …

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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era

August 3, 2023 by Dave Haynes

You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the …

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Clear Channel Starts Selling Off Europe Businesses To Focus On U.S. DOOH Segments

May 31, 2023 by Dave Haynes

OOH media giant Clear Channel Outdoor Holdings, Inc. has sold its Italian and Spanish subsidiaries to French rival JCDecaux in a cash deal worth …

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Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot

March 27, 2023 by Dave Haynes

This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …

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JCDecaux’s 2022 Financials Show DOOH Revenue Up A Whopping 41% Globally

March 9, 2023 by Dave Haynes

The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than …

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Consumers Are Particularly Receptive To Ads In Airports: Study

March 3, 2023 by Dave Haynes

The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are …

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