Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot

March 27, 2023 by Dave Haynes

This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …

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JCDecaux’s 2022 Financials Show DOOH Revenue Up A Whopping 41% Globally

March 9, 2023 by Dave Haynes

The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than …

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Consumers Are Particularly Receptive To Ads In Airports: Study

March 3, 2023 by Dave Haynes

The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are …

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Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores

August 16, 2022 by Dave Haynes

UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, …

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OOH Giant JCDecaux Buys Majority Stake In French Programmatic Ad Firm Displayce

July 11, 2022 by Dave Haynes

The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the …

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New Broadsign Hire Adds Serious Subject Matter Expertise To EU Team

March 10, 2022 by Dave Haynes

Non-exec level hires don’t tend to get chronicled on Sixteen:Nine because the analytics reliably show few readers are interested. But once in a while …

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German DOOH Media Giant Ströer’s Sales Up >50%; Adding 1,000+ Digital Screens To Footprint

February 10, 2022 by Dave Haynes

Here’s more evidence the Digital OOH sector has come back in a big way from pandemic lockdown times … On the heels of French …

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OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter

January 28, 2022 by Dave Haynes

Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what …

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Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network

January 12, 2022 by Dave Haynes

Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a …

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Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear

January 4, 2022 by Dave Haynes

I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities …

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Giant Bull Jumps Free In Anamorphic 3D Spot Run On Kuala Lumpur LED Board

February 12, 2021 by Dave Haynes

Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes …

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“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

April 2, 2020 by Dave Haynes

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