New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments
February 28, 2024 by Dave Haynes
The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising …
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DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D.
August 28, 2023 by Dave Haynes
Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – …
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Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones
August 18, 2023 by Dave Haynes
This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor …
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JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era
August 3, 2023 by Dave Haynes
You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the …
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Clear Channel Starts Selling Off Europe Businesses To Focus On U.S. DOOH Segments
May 31, 2023 by Dave Haynes
OOH media giant Clear Channel Outdoor Holdings, Inc. has sold its Italian and Spanish subsidiaries to French rival JCDecaux in a cash deal worth …
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Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot
March 27, 2023 by Dave Haynes
This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a …
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JCDecaux’s 2022 Financials Show DOOH Revenue Up A Whopping 41% Globally
March 9, 2023 by Dave Haynes
The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than …
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Consumers Are Particularly Receptive To Ads In Airports: Study
March 3, 2023 by Dave Haynes
The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are …
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Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores
August 16, 2022 by Dave Haynes
UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, …
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OOH Giant JCDecaux Buys Majority Stake In French Programmatic Ad Firm Displayce
July 11, 2022 by Dave Haynes
The biggest outdoor ad company on the planet – JCDecaux SA – has signed an “alliance” deal that sees it getting directly into the …
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New Broadsign Hire Adds Serious Subject Matter Expertise To EU Team
March 10, 2022 by Dave Haynes
Non-exec level hires don’t tend to get chronicled on Sixteen:Nine because the analytics reliably show few readers are interested. But once in a while …
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German DOOH Media Giant Ströer’s Sales Up >50%; Adding 1,000+ Digital Screens To Footprint
February 10, 2022 by Dave Haynes
Here’s more evidence the Digital OOH sector has come back in a big way from pandemic lockdown times … On the heels of French …
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