Giant Bull Jumps Free In Anamorphic 3D Spot Run On Kuala Lumpur LED Board

February 12, 2021 by Dave Haynes

Here’s a couple of big wraparound corner DV LED boards in urban settings that are using anamorphic 3D visual effects to draw the eyes …

Read more

“Landmark” UK Research Suggests That For DOOH, The Right Message, Place, Moment Thing Really Does Work

April 2, 2020 by Dave Haynes

Read more

Shanghai’s Pudong Airport Adds Massive LED Board In Departures Hall

March 11, 2020 by Dave Haynes

Read more

Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays

November 8, 2019 by Dave Haynes

This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned …

Read more

Movie Campaign Turns Mall Digital Kiosks Into Pikachus

April 25, 2019 by Dave Haynes

Digital OOH street furniture has long been a preferred medium for movie launches, but this is the first time I think I’ve seen them …

Read more

JCDecaux Builds Its Own Audience Measurement Platform For Digital Airport Media

February 27, 2019 by Dave Haynes

Out of home ad giant JCDecaux has launched an audience measurement system for the airport industry, plainly called Airport Audience Measurement, or AAM. The platform, …

Read more

JCDecaux Working With French Telecoms To Add Smart Cities Small Cells To Shelters, Kiosks

January 28, 2019 by Dave Haynes

Traditional digital out of home street furniture units – like transit shelters and free-standing digital kiosks – are increasingly becoming hubs for smart cities, …

Read more

Out Of Home Campaign In Norway Uses Banksy’s Shredded Art Stunt As Inspiration

November 16, 2018 by Dave Haynes

This is a clever play on the crazy stunt by the artist Banksy, who programmed one of his paintings to shred as soon as …

Read more

Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens

November 14, 2018 by Dave Haynes

This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian …

Read more

NYC’s OOH Bus Shelters Taped Off Over Corrosion Worries

October 16, 2018 by Dave Haynes

Out of home media giant JCDecaux is having a rough week in New York, with many of its transit shelters (which exist as ad …

Read more

Moving LED Ball Cloud Fills Canopy At Guangzhou Airport DOOH Media Installation

September 13, 2018 by Dave Haynes

The new terminal 2 at Guangzhou Baiyun Airport in China (Guanzhou is in the same mega-city region as Shenzhen) has a set of very …

Read more

Global OOH Giant JCDecaux Announces VIOOH – Its Own In-House Media Planning & Trading Platform

June 13, 2018 by Dave Haynes

Staying current on ALL of the different platforms and methods for planning, buying and placing digital OOH advertising is not easy, and I’ll admit …

Read more