Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters
January 16, 2012 by Dave Haynes
[youtube id=”DRRu5dKRfTU” width=”600″ height=”350″] Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big …
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Adspace’s Content Program Starting To Click With Brands
January 12, 2012 by Dave Haynes
Adspace Digital Mall Network has been running video in digital posters in shopping centers forever, and has the thing pretty much down to a science. …
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Pattison Onestop Teams With National Film Board of Canada For Unique Digital OOH Content
January 6, 2012 by Dave Haynes
Pattison Onestop continues to do some decidedly different things (yay!) with programming on its big screen network in Toronto’s subway system – the latest …
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QR Codes Still A Mystery To Most, Even Those Who Do Scan
January 5, 2012 by Dave Haynes
Marketing Charts has some useful insights up from a recent survey looking into how consumers actually perceive and use buzz-heavy QR code technology. As …
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2011: Good, Bad and Fugly (Part 3)
December 30, 2011 by Dave Haynes
Part Three: The Fugly Content Is One Fugly King The majority of the creative running on screens in this sector is crappy because the …
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2011: Good, Bad and Fugly (Part 1)
December 29, 2011 by Dave Haynes
I wasn’t going to do a 2011 look-back thing because frankly, I operate in a little bit of a bubble in my home office …
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New Twist? – Digital OOH Network’s Content Goes Online
December 21, 2011 by Dave Haynes
No end of content has been pulled from other mediums to populate digital signage screens – from newspaper headlines turned into (ugh) news tickers …
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NBC Selling Other Half Of NYC Taxi Fleet’s Screens
December 20, 2011 by Dave Haynes
A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal …
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Outcast Plugs In Early, Really Early, To EV Charging Station Market
December 15, 2011 by Dave Haynes
Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump …
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Brand Activation Summit Set For Toronto In April 2012
December 14, 2011 by Dave Haynes
The Strategy Institute is having another run at a digital media conference at its Toronto home base – with a Digital Brand Activation Summit …
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Ad Business Going Mad About Meta Data
December 13, 2011 by Dave Haynes
Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time …
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Everything old is new again dep’t: Crowd games in cinema
December 3, 2011 by Dave Haynes
MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment …
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