Newad Takes Over Quebec Sports Bar Network
February 13, 2012 by Dave Haynes
Montreal-based Newad is broadening its push beyond its core poster and print/online publishing businesses, taking over advertising sales on an existing digital screen network …
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AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations
February 13, 2012 by Dave Haynes
From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because …
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DPAA 2012 Digital OOH Media Summit Set Oct. 16 In NYC
February 10, 2012 by Dave Haynes
Digital Place-based Advertising Association President Sue Danaher has confirmed there will indeed be a 2012 Digital Media Summit, on the heels of a very …
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DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH
February 8, 2012 by Dave Haynes
One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who …
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Sightings: Citibank Time-Lapsed Video Wall At JFK
February 7, 2012 by Dave Haynes
[vimeo id=”32455924″ width=”600″ height=”350″] I can’t find a whole bunch of detail about the timing or status of this project, but it’s another example …
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MediaPost Digital OOH Forum Set For April 11
January 30, 2012 by Dave Haynes
The annual MediaPost Digital Out-of-Home Forum and Awards has been fixed for April 11 in New York City. I’ve virtually attended the last two years via …
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New Nielsen Numbers Boost Adspace’s Mall Proposition
January 30, 2012 by Dave Haynes
The Adspace Digital Mall Network is, I’m told, doing quite well in terms of media sales and that will owe to at least three key …
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VeriFone Newest DPAA Member
January 27, 2012 by Dave Haynes
VeriFone Systems, Inc., which does ad screens in taxis and at gas pumps, has signed up as the newest member of the Digital Place-based …
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Out Of Home Leads US Media Spend Growth
January 19, 2012 by Dave Haynes
Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the …
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Tying Digital OOH To Daily Deals
January 19, 2012 by Dave Haynes
Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and …
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PRN Acquires indoorDirect; Shuts Down Dallas HQ
January 17, 2012 by Dave Haynes
Premier Retail Networks has done what is billed as a joint venture but is, in reality, an acquisition and takeover of Dallas-based indoorDIRECT, which …
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New CODACAN Branding?
January 17, 2012 by Dave Haynes
Looks like CODACAN aka the Canadian Out-of-home Digital Association is in the throes of re-branding itself. Email had new logo, though the website is the more …
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