Sightings: Citibank Time-Lapsed Video Wall At JFK

February 7, 2012 by Dave Haynes

[vimeo id=”32455924″ width=”600″ height=”350″]

I can’t find a whole bunch of detail about the timing or status of this project, but it’s another example of effectively using the long runs of digital screens in a concourse at JFK’s American Airlines International Terminal in New York. This is the same run of screens, I think, that went in five years ago and were first used to hump the then-new Microsoft Vista software.

Here’s the description of this effort:

“Orbital” is like a flying dream set in 3 cities. It places viewers at the center of cosmopolitan locations, slowly and delicately rotating across 40 HD screens in the American Airlines International Terminal. The piece was designed to work in relationship with the viewer’s movement through a long hallway, filling their field of view with vast time lapsed urban panoramas moving through space to create the illusion of hovering at a dreamlike speed through a rotating cityscape. The audio was carefully crafted, inspired by the likes of Steve Reich, to create a forward momentum and almost hypnotic pulsing effect while incorporating subtle washes of urban soundscapes.

The pieces were shot with a motion control time lapse rig in New York, Paris and Barcelona, creating enormous sequences of photography that were then stitched and choreographed together at the Mill.

The client is Citibank and its airline credit card, and the agency is Publicis. Very cool work. Very big budget. I like the case study aspect to this, and wonder why more projects are not captured in ways that explain what was done and how it was viewed.

Hat tip to Jeremy Drummond from Studio 10 way over in Saskatchewan from flagging this.

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