CODACAN Names New Board, New Strategic Plans
February 28, 2012 by Dave Haynes
The Canadian Out-of-Home Digital Association (CODACAN) had its Annual General Meeting last week, electing a new slate of Directors and signing off on plans …
Read more
Research: Ad Overload Taking Toll
February 28, 2012 by Dave Haynes
It’s no real revelation when research confirms what’s been evident for years – people think they are bombarded with advertising. But it’s instructive to …
Read more
Small Change Makes Big Difference In Terrific Mobile-Digital OOH Screen Campaign
February 27, 2012 by Dave Haynes
[youtube id=”WYlLCXHoUc4″ width=”600″ height=”350″] Love this. Clever. Visually engaging. Crosses platforms. Highly social. And best of all it is doing something meaningful, as opposed …
Read more
Yowza: Digital OOH Network’s Looking For $400K VP Sales
February 26, 2012 by Dave Haynes
Not sure who (though I can guess), but a NY headhunter has a job posting up for: Vice President, National Advertising Sales Music & …
Read more
Start-up Locbit Brings AdSense Approach To Digital OOH Advertising
February 25, 2012 by Dave Haynes
One of the nice spin-off benefits of organizing the Preset Mixer at DSE each year is making first contact with people and companies I …
Read more
Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience
February 24, 2012 by Dave Haynes
The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people …
Read more
UK Charity Using Face Pattern Detection To Serve Digital OOH Ads By Gender
February 21, 2012 by Dave Haynes
Here’s an interesting twist on the whole gender/facial pattern detection thing for digital OOH advertising. The BBC has a news piece up about a digital OOH …
Read more
Preset DSE Mixer: Sponsor/Partner Profiles – Cineplex/Blue Bite
February 21, 2012 by Dave Haynes
Round Two of our profiles of the companies that are helping out in dollars or arms, legs, brains and gear with the upcoming Preset …
Read more
Interview: Screenfeed’s CEO On Adding Video To Service
February 17, 2012 by Dave Haynes
Jeremy Gavin is the CEO/Founder of Minneapolis-based Screenfeed, which provides licensed content feeds to digital signage and digital OOH networks. The four-year-old company started …
Read more
Four Low-Cost Options For Digital Signage Creative
February 16, 2012 by Dave Haynes
If you want really great, visually compelling and impactful creative for your digital signage network, you’re going to pay handsomely for it because talent …
Read more
More Evidence SeeSaw Is Done
February 14, 2012 by Dave Haynes
I’ve not had any luck working contacts and verifying the rumored demise of SeeSaw Networks, but a website that no longer works was and …
Read more
DailyDOOH Buys AKA.tv
February 14, 2012 by Dave Haynes
We’ve all talked about mergers and consolidation that was bound to happen in this sector, but about the last area you might have thought …
Read more