DPAA 2012 Digital OOH Media Summit Set Oct. 16 In NYC

February 10, 2012 by Dave Haynes

Digital Place-based Advertising Association President Sue Danaher has confirmed there will indeed be a 2012 Digital Media Summit, on the heels of a very successful one last fall in New York.

The new event will be at a Hilton in NYC and the date to save is October 16th. I can absolutely say this one is worth attending if you have anything to do with buying or selling this media. If you sell playback software or gear, not so much. The discussion is focused on media planning and research, and the crowd is heavily agency (a novelty for people like me who’ve been going to digital signage events for centuries).