Brand Activation Summit Set For Toronto In April 2012

December 14, 2011 by Dave Haynes

The Strategy Institute is having another run at a digital media conference at its Toronto home base – with a Digital Brand Activation Summit set for April 25-25 of next year.

Brand activation is one of those terms that can mean anything and nothing, and the conference company tosses in the event summary lots of other catch-all phrases to broaden the focus, including place-based, digital media platforms, seamless integration of available channels, location based media, and path to purchase.

No venue is listed so my guess is they are kinda floating it out there and seeing what kind of interest develops. But I must say the confirmed speakers list looks very good and contains only a few people I would rank among the Usual Suspects list for these kinds of events. So far, there’s only a couple of people I’d expect to be talking about their pots and pans.

·     Marie Josee Lamothe , VP, Chief Marketing and Communications Officer,
·     Glenn Hollis, VP Marketing and Brand Advertising, Tim Hortons
·     Bruce Rosen, Director, Marketing & Communications, Volkswagen Canada
·     Don Romano, President, Mazda Canada and Chief Marketing Officer,
Mazda NorthAmerican Operations
·     Matt Di Paola, Chief Strategy & Innovation Officer, MediaCom
·     David Payne, CEO, Kinetic Americas
·     Subjet Nijjar, President, CP+B Canada
·     Cybelle Srour, SVP, Strategy & Insight, Proximity Canada
·     Tony Johnstone, SVP, Director of Strategic Planning, DDB Canada
·     Annette Warring, COO, Aegis Media Canada
·     Brian Howlett, Chief Creative Officer, Agency59
·     Cathy Fernandes, President & Chief Operating Office, Zoom Media
·     Neale Halliday, Chief Strategy Officer, TBWA Toronto
·     Paul Lindstrom, SVP, Nielsen Media Research, Nielsen OnLocation
·     Patrick Quinn, President & CEO, PQ Media

That’s a nice list of deep-pocketed brands and agencies that control a lot of media dollars.

Brands, retailers and agencies are actually being offered free attendance, the thinking (I’d imagine) being a target-rich environment would attract network operators from digital of all stripes, including Digital OOH and mobile.


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