This digital menuboard demo from the Seoul solutions company Soundgraph caught my eye at DSE last week for a couple of reasons.
First, I liked the creative design.
Second, the company was showing a clever demo of on-demand switching of languages for the menu items. There were four buttons on the counter, each with a national flag. Tapping one changed the sub-header language for each menu item. The buttons were wirelessly connected to the media play-out system.
I didn’t think the set-up was all that intuitive, as I though the things were beacons or something else, but there would be ways to make that more clear at a counter.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.