The photo doesn’t do it justice, but here’s a digital menu board set-up at a Qdoba Mexican fast food place at Newark’s airport. I grabbed a shot because it is one of those rare cases where the menu board is not jammed with information and you can actually read the selections from a distance.
I’m not sold on black font on white backgrounds, as white doesn’t always seem to show well on LCDs, but the approach is nice and tidy.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.