Eccentric Japanese Artist Peers Over Times Square From Vast Marriott LED Board
January 17, 2023 by Dave Haynes
This is an anamorphic illusion spot running on The Billboard That Ate Times Square – the giant LED that is the front face of …
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Here’s A Helpful Explainer Video On How Visual Illusion Pieces Are Made And Work
January 13, 2023 by Dave Haynes
This is a very helpful post put up on Linkedin by UK-based freelance director and VFX artist Anthony Rubinstein – showing how visual illusions …
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Anamorphic Ad Spot At Danish Mall Shows Possibilities And Limitations of 3D Creative
December 9, 2022 by Dave Haynes
This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these …
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Anamorphic Illusions On LED Displays: The Evolution Of An Art Form
July 29, 2022 by Jake Berg
GUEST POST: JAKE BERG, RENDER IMPACT Over the last few years, an ancient form of art has resurfaced in the LED display and video content …
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Probably The Best 3D Illusion Yet Done For Big LED Boards …
July 5, 2022 by Dave Haynes
With the usual qualifier that this sort of thing looks best at a very specific viewing angle, this is nonetheless one of the best …
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Samsung’s Flagship Smartphone Gets 3D Illusion Treatment On Warsaw DOOH Display
April 6, 2022 by Dave Haynes
This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in …
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Watch: Nike Delivers One Of The Best 3D Illusion Pieces Yet Seen On Big DOOH Billboards
March 22, 2022 by Dave Haynes
This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a …
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Astronaut Floats Towards Viewers On This Chinese Shopping Mall’s Semi-Transparent Video Wall
January 14, 2022 by Dave Haynes
This is an effective use of a forced perspective illusion done on a transparent LED display that wraps the exterior of a bank of …
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Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo
January 11, 2022 by Dave Haynes
There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes …
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With 3D LED Displays, The Magic Is In the Content, Not The Display
January 7, 2022 by Peter Lawrence
Editor: Peter Lawrence of Planar kindly agreed to let me run this post from the company site that goes into what’s behind all these …
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UAE Mega-Mall Adds Illusion-Driven Experiential LED Display In Central Plaza
December 14, 2021 by Dave Haynes
The first wave of anamorphic illusions on LED displays seemed to almost exclusively be associated with booked advertising on media company billboards, with a …
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Virtual Pandas Loom Over Busy Chengdu Street Corner
November 10, 2021 by Dave Haynes
This is a nice “forced perspective” aka “anamorphic illusion” creative piece done on a wraparound 90-degree corner LED billboard in Chengdu, China. It involves …
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