BlueZoo Launches Mobile Phone-Sensing Analytics; Enables Opportunity To See Ad Data For DOOH Operators
October 14, 2022 by Dave Haynes
A Silicon Valley firm called BlueZoo has started marketing a solution based on mobile phone detection instead of computer vision to give Digital OOH …
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Telmo Silva On How ClicData Aggregates And Harmonizes Data Sources To Help Optimize On-Screen Messaging
August 24, 2022 by Dave Haynes
Integrating data has increasingly climbed the priority list for more ambitious and involved digital signage and digital OOH projects. The big driver for that …
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Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance
August 17, 2022 by Dave Haynes
The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into …
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Paving The Path To Smart Retail Media – Building On A Future Foundation
June 21, 2021 by Dave Haynes
Guest Post: Laura Davis-Taylor, inReality Embracing the store as a valid media channel is finally coming of age, and our industry is at a …
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Ladorian, inReality Partner On Data-Driven Personalized Messaging For In-Store Screens
April 8, 2021 by Dave Haynes
That feeling you sometimes get online – with served ads that seem to know your recent, personalized shopping interests – is now finding its …
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Swiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging
March 24, 2021 by Dave Haynes
Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products …
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Jerome Moeri On Navori Developing Its Own AI Analytics Add-On To CMS
February 24, 2021 by Dave Haynes
The 16:9 PODCAST IS SPONSORED BY SCREENFEED – DIGITAL SIGNAGE CONTENT Switzerland’s Navori is among the most enduring and respected firms on the software side of the …
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USSI, AdMobilize Partner To Deploy AI-based Audience Analytics Systems
January 14, 2021 by Dave Haynes
The computer vision firm AdMobilize has done a partnership with USSI Global that will see the AV/IT systems integrator positioned to deploy audience analytics …
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Intuiface Offers Free Consulting To Raise Understanding, Drive Benefits Of Analytics
September 25, 2020 by Dave Haynes
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Laura Davis-Taylor Joins InReality As Analytics’ Firm’s Chief Strategy Officer
January 24, 2020 by Dave Haynes
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Infographic: The “Truth Metrics” Of OOH Advertising
December 19, 2019 by Dave Haynes
Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The …
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Maris Ensing On The Mad Science Behind Mad Systems
October 23, 2019 by Dave Haynes
I wouldn’t want the job of trying to boil down what Mad Systems does to an elevator pitch, unless it was a very tall …
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