I wouldn’t want the job of trying to boil down what Mad Systems does to an elevator pitch, unless it was a very tall building with a very slow elevator.
Based in Orange County, California, Mad Systems is technically an AV system designer and integrator, but these are not the guys you’d hire to put in some video-conferencing gear and some screens in the lobby.
It’s not unfair to suggest the Mad in Mad Systems has to do with Maris Ensing and his engineers being a bunch of mad scientists. Go through the company’s project portfolio and you find out they’ve put together a steam-driven aircraft and a 20-foot high tornado.
The company also did a big part of one of my favorite projects – the alumni center at the University of Oregon, which has a set of very tall, but moveable stacked LCD displays.
Ensing and his team have got involved in all kinds of things over 20 years, but in our chat, he talks a lot about a new AV management system the company has built from nothing – called Quicksilver. Among many things, Mad has patent applications underway for a new kind of facial color and pattern recognition system designed to instantly personalize visits to places like museums.
I’ll let Ensing explain that and other things. This was one of my easier podcasts. He had a lot to say and there was little room for questions. Enjoy.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.