Projects: Interactive Monster Wall At Gatwick
March 20, 2013 by Dave Haynes
Here’s a question … Other than bored 11-year-olds, who is the audience for giant interactive quiz walls in busy airport terminals? Don’t get it, …
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Projects: World’s Largest LED Board Lights Up In Johannesburg
March 19, 2013 by Dave Haynes
Lumen – billed as the largest LED display on the planet, was switched on today on top of the four sides of the Absa …
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NYFI Wins NYC’s Reinventing Payphones Contest
March 17, 2013 by Dave Haynes
A slim digital tower with swappable modules that makes free WiFi ubiquitous has won New York City’s Reinventing the Payphone – the winner weirdly …
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New York Transit System Expanding Interactive Kiosk Trial
March 15, 2013 by Dave Haynes
The MTA – which operates the transit systems running in New York City, has announced it is going ahead with a second phase of …
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Adcentricity Surfaces; Announces Rep Deal With Sports LED Board Network
March 11, 2013 by Dave Haynes
Adcentricity has been more than a tad quiet since it was acquired by another Toronto firm, Bee Media, in April 2012 – to the …
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Aerva Fires Up Locos Tacos Campaign In Times Square
March 8, 2013 by Dave Haynes
Boston-based software company Aerva has a big social-mobile-Digital OOH campaign up and running with Taco Bell on a ClearChannel spectacular board in NYC’s Times …
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Real-Time Buying Exchange For DOOH Does $1.5M Raise
March 6, 2013 by Dave Haynes
In theory, at least, some company is going to make money, instead of chew through it, rolling up and selling Digital OOH media. There …
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Follow The Money Dep’t: OAAA Says Outdoor Spend Up 4.2% In 2012
March 5, 2013 by Dave Haynes
OOH advertising revenue rose 4.2%, to $6.7 billion, based on new figures from the Outdoor Advertising Association of America, aka OAAA. The OAAA also …
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DPAA Sets Date, Venue For 2013 Digital Media Summit
February 14, 2013 by Dave Haynes
The Digital Place-based Advertising Association has set Oct. 22 as the date for what will be the 6th annual Digital Media Summit. The day-long …
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RMG Gets Unfocused Again, Taking Over Akoo’s Failed Mall Media Network
January 31, 2013 by Dave Haynes
News that RMG Networks has taken over the screens in shopping malls that were previously run by Akoo comes as a bit of a …
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Bar-based Digital OOH Network Selects Signagelive For Platform
December 9, 2012 by Dave Haynes
So, my first question looking at this picture, was: “What the heck is this thing?” My second was: “What the hell is the woman …
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Posterscope CSO: OOH Measurement Still In Dark Ages
December 5, 2012 by Dave Haynes
One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James …
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