Projects: Interactive Monster Wall At Gatwick

March 20, 2013 by Dave Haynes

Here’s a question …

Other than bored 11-year-olds, who is the audience for giant interactive quiz walls in busy airport terminals?

Don’t get it, but these Monster Media interactive walls keep showing up in airports here and there – this latest one a collaboration between Monster and UK-based OOH company Eye that is meant to engage and entertain travellers with a memory game about travel destinations.

It’s not the tech or the games that seem flawed, but the business model and the notion that travellers coming and going from flights want to stop and do this. I’ve seen this sort of wall at the airport in Minneapolis and somewhere else (forget) in the last couple of years, and the things don’t exactly draw crowds.