Video: Cheryl Cole Interactive Digital OOH Poster In UK Mall
September 18, 2012 by Dave Haynes
Polydor Records, Cheryl Cole from clearchanneluk on Vimeo. Here’s a brief – too brief really, but it’s at least something – video showing how …
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Research: Advice, Opinions Trusted; Display Ads, Not So Much
September 17, 2012 by Dave Haynes
The research firm Nielsen has released the latest results from seems to be an ongoing study about the trust factor in all forms of …
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Project Profile: London’s New Cable Car Terminals
September 14, 2012 by Dave Haynes
London got its first cable car system just ahead of the Olympics this summer, with a gondola car service crossing the River Thames from …
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Study: $450M Or More In Co-Op Dollars Going Untapped By Digital
September 7, 2012 by Dave Haynes
The Interactive Advertising Bureau has issued an interesting white paper about the big chunk of money being left on the table each year by …
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RMG Adds Online To Travel Media Offer
September 5, 2012 by Dave Haynes
The lines continue to blur on digital advertising sales and placement – the latest being Digital OOH company RMG Networks doing a deal to …
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Big Picture: Agency Giant WPP Reports Revenues Growth, But Slowing
August 31, 2012 by Dave Haynes
The monster marketing services holding company WPP – the biggest of the big buys – has reported interim results for 2012 that show a roughly …
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Times Square Interactive Promo Bridges Digital And Social (For A Change)
August 30, 2012 by Dave Haynes
How about a Digital OOH program that cranks 111,000 Facebook likes, 6,900 shares and more than 2,000 comments in less than 48 hours? Not …
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The Basics: Using Sticky Content To Drive Viewership
August 30, 2012 by Dave Haynes
The Aussie OOH media company Eye has branded a new network product as Longreach – using BIG video walls at the Qantas check-in areas …
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Building The List: Who Does Digital Signage Creative?
August 29, 2012 by Dave Haynes
I get asked all the time about who to talk to about digital signage creative, and I always say it’s a surprisingly short list. …
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DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention
August 29, 2012 by Dave Haynes
Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans …
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PRN In, ABC Out For Ad Sales on 7-Eleven Digital OOH Network
August 28, 2012 by Dave Haynes
ABC is out and PRN is in as the lead ad sales team for the 7-Eleven TV Digital OOH network. Premier Retail Networks has …
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Research: Humor, Character Development Matter Most In TV Ads
August 22, 2012 by Dave Haynes
Very litttle of this can be directly applied to the small-budget, silent and mostly motion graphics world of sigital signage and digital OOH content …
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