Projects: 4K Digital Posters On Toronto Streets
October 20, 2014 by Dave Haynes
Astral Out-of-Home, which is owned by Canadian communications giant Bell Media, is putting 40 new digital transit shelters on downtown Toronto streets this fall …
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Auto Ad Becomes Snowmobile Ad
October 17, 2014 by Dave Haynes
I was explaining to a business contact one of the big keys to Spotomate is malleable templates, and while I have seen that work, I …
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Projects: Live Data To Posters Pushes Home Energy Mobile Controls
October 16, 2014 by Dave Haynes
I like this – the UK startup Liveposter worked with Posterscope and an agency, CHI&Partners, to promote the Hive Active Heating service of British …
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Agency-Level Ad Spot In 11 Minutes
October 16, 2014 by Dave Haynes
I have had a few questions for industry contacts asking if they could get logins to try out Spotomate, the DIY creative service I …
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Survey Shakes Place-Based Pom-Poms
October 7, 2014 by Dave Haynes
I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your …
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Apple Gets Patent Grant For Wireless, Flexible Digital Signs
October 7, 2014 by Dave Haynes
Apple has received patent approval for a device and method that is effectively a flexible, networked digital sign that uses Multimedia Messaging Service (MMS) media …
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Toronto Ad Club’s Big OOH Showdown Set For Thursday
October 6, 2014 by Dave Haynes
If you are in, or getting into, the Digital OOH advertising business, and are around Toronto, you’ll want to be at the Advertising Club …
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Projects: Interactive Ad Pods In Bangalore
September 26, 2014 by Dave Haynes
I have my doubts about Digital OOH executions that require gesture interaction, or what I fondly call Stupid People Tricks. There’s a dynamic at …
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Captivate, xAd Announce Cross-Platform Media Buying
September 18, 2014 by Dave Haynes
The elevator screen ad network Captivate has announced a strategic partnership with the ad-targeting firm xAd that will enable media planners to not only …
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San Diego Start-up Hopes Retailers, Brands LUV ADs
September 10, 2014 by Dave Haynes
An ad services start-up operating out of the San Diego area has started a new service called LUV ADs, which uses RFID-embedded loyalty cards …
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Projects: KLM’s Trans-Ocean High Five Machine
September 4, 2014 by Dave Haynes
Here’s a nice, obviously ruggedized-like-crazy interactive screen project for KLM. Big daylight-readable touchscreens are installed in public plazas in Amsterdam and New York. There’s …
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Golf Cart Digital OOH Network Plans IPO
August 20, 2014 by Dave Haynes
A Scottsdale, AZ company that puts tablets in golf carts and sells the 4.5 hours of quality time with golfers to brands has filed …
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