NYC OKs Massive Digital Street Directory Project
November 17, 2014 by Dave Haynes
New York City has announced the winners of a pitch to replace its 1,000s of old payphone booths with LinkNYC, sleek new interactive touchscreen …
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One Ad Spot, Four Ways
November 17, 2014 by Dave Haynes
One of the recurring questions I’ve had from people about Spotomate is whether specific templates were available for specific vertical markets and subjects, and …
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Adspace Enters Tech Partnership For In-Mall Push Marketing Using Shazam
November 17, 2014 by Dave Haynes
The dominant shopping mall digital OOH player in the U.S., Adspace Networks, has announced a technology partnership with Shazam, the company most known for …
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Make Your Next Product Video Ad For Free
November 14, 2014 by Dave Haynes
Spotomate has just added a new free video template – well, free through the 21st – for marketing products and services. The graphic designer …
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Programmatic, Not Problematic: 2014 DPAA Video Everywhere Summit
November 10, 2014 by Richard Fortin
Guest Post: Stephanie Gutnik, BroadSign Video killed the radio star but programmatic didn’t kill the creative director. The 2014 DPAA Video Everywhere Summit attracted …
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DPAA Conference: Growth Sector That’s Developing Strong Peripheral Vision
November 7, 2014 by Irfan Khan
GUEST POST: Steve Schildwachter, rVue Having spent the entire day and evening at the DPAA’s Video Everywhere Summit in New York on Tuesday, I thought I’d …
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Free Spotomate Video For Small Businesses
October 31, 2014 by Dave Haynes
For the next seven days you can test-drive Spotomate and download a free, finished video ad that’s great for small businesses as diverse as personal training …
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Netflix Uses Animated GIFs On Digital Posters For French Launch
October 31, 2014 by Dave Haynes
As someone who has to talk the odd client off the 4K ledge – explaining it’s OK to go slightly lower rez, cost and …
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Casting Call Out For A Digital Signage Ad. Honest.
October 29, 2014 by Dave Haynes
This has to be a first – a casting call for a 60-second digital signage ad. The shoot has a director, producer, the whole …
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How Walmart Serves In-Store Ads Based On Data
October 29, 2014 by Dave Haynes
The truly smart people in this business tend to “get” the power and importance of live and aggregated data to not only get fresh …
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Projects: Xbox Mutants Run Amok On Streets Of Three Cities
October 29, 2014 by Dave Haynes
Here’s another riff on the idea of layering motion graphics into a visual of the nearby streetscape to create something of an augmented …
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A Personal Trainer Ad From A Car Ad
October 27, 2014 by Dave Haynes
I get a kick out of pushing the limits on what you can do with templates on Spotomate. While you wouldn’t think there’s a …
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