As someone who has to talk the odd client off the 4K ledge – explaining it’s OK to go slightly lower rez, cost and complexity – it’s pretty funny to see a big ad industry article talking about a French digital OOH campaign for Netflix built around animated GIFs.
AdWeek is reporting how the Netflix launch campaign involved 100 different GIFs n digital poster faces, some off the scheduling tied to data like weather conditions and current events like soccer match results.
There is no tangible reason why you couldn’t do more, or much more, using video, but …
On the plus side, it reinforces how really simple message and visual – in this case ONLY a visual – can get the marketing job done.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.