If you are in, or getting into, the Digital OOH advertising business, and are around Toronto, you’ll want to be at the Advertising Club of Toronto’s 3rd Annual Out-of-Home Showdown.
The annual competition, this Thursday, celebrates of out-of-home campaigns executed in Canada over the past year. This year’s event has a Mad Men, which may explain wine and lunch and a cocktail party that goes on most of the afternoon.
OOH media providers are competing for trophies in seven different categories, which include static, digital and experiential.
The event begins with a cocktail schmooze, followed by a sit down meal during which the competition will run. Following the competition there will be a cash bar, music, entertainment and networking.
This (below) was last year’s overall winner.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.