Mall Research Suggests Targeted Digital OOH Ads Can Drive Double-Digit Store Sales
November 15, 2018 by Dave Haynes
Here is a too-rare example of a brand or brands actually sharing field research data based on the cause and effect of Digital OOH …
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Delivery Service Hyper-Targets Hungry Office Workers In LinkNYC Campaign
November 14, 2018 by Dave Haynes
This is simple example of geo-targeting for a Digital OOH ad campaign – with contextual spots for the food delivery service delivery.com zeroed down …
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Intel Adds More Data, Capabilities To Its Real Sense Depth-Sensing Cameras
November 14, 2018 by Dave Haynes
Stressing that I have only a fleeting command of the technical details of this, it is nonetheless interesting and useful to point out to …
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Anti-Racism Center Uses AR, Contactless Payments To Raise Funds Off Sidewalk DOOH Screens
November 14, 2018 by Dave Haynes
This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian …
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Beth Warren Of CRI On How To Make Digital Signage Really Resonate In Retail
November 14, 2018 by Dave Haynes
Beth Warren of Creative Realities – or CRI for short – came recommended as a speaker for the DSF’s recent Coffee and Controversy event …
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STRATACACHE Buys UK-Based Systems Integrator Sys-Teams
November 12, 2018 by Dave Haynes
Dayton, Ohio-based digital signage solutions company STRATACACHE has acquired the UK integrator Sys-Teams, giving the company in-house European capability for installation, integration and field …
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Sony’s Crystal LED Wall Spotted In Real World Retail Install
November 9, 2018 by Dave Haynes
A reader, doubling as a volunteer operative, sent me pix from Toronto’s ritzy Yorkdale mall of an actual, real installation of that giant, gorgeous …
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Practice Makes Perfect – Why You Need To Pilot Digital Signage Projects
November 9, 2018 by sixteenninewpadmin
Guest Post: Ellyce Kelly, Visix “Before anything else, preparation is the key to success.” – Alexander Graham Bell After spending a significant amount of …
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Taking Analog Style, And Going Digital With It
November 9, 2018 by Dave Haynes
Here’s a digitized take on those analog flip-flap, flip-disc boards, like the ones coming out of Philadelphia profiled yesterday. The New Zealand wing of …
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Blockchain for Digital OOH: Why, When, How?
November 9, 2018 by sixteenninewpadmin
Guest Post: Dan Dawson, Grand Visual We’ve taken an active role in defining how it might affect Digital OOH media specifically. Through our work with …
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New Split Flap Display Adds Digital Spin To Old School Information Signs
November 8, 2018 by Dave Haynes
I’m a total sucker for flip disc displays – electro-mechanical signs that rapidly flip through a succession of characters to convey information in a …
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LED Light Displays Show The Ebb And Flow Of Boston’s Tides, Using Data Visualization
November 8, 2018 by Dave Haynes
This is one of those projects that treads the line between light and signage – though I’d probably argue it’s much more about lighting. …
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