McDonald’s Leans Into Experiential OoH With Secret Menu Push
January 12, 2026 by John Berkovich
McDonald’s is expanding its use of experiential out-of-home advertising, using high-impact digital and physical executions to promote everything from its newly formalized “secret menu” …
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Viooh Adds Dolphin OoH Inventory Across Grocery, Retail, and Transit Venues in the US
January 9, 2026 by John Berkovich
Viooh has partnered with Dolphin OoH to expand access to premium digital-out-of-home (DooH) inventory across the United States, adding more than 5,000 digital screens …
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Adquick’s 2025/26 Review: Adam Singer on Why Measurable, Performance-Driven DooH Is the Future of Out-of-Home
January 9, 2026 by John Berkovich
As out-of-home advertising continues to evolve toward greater accountability and precision, 2025 marked a pivotal year in how brands plan, buy, and measure DooH …
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NRF 2026: Idomoo and Poppulo Launch AI-Generated Video for Digital Signage
January 9, 2026 by John Berkovich
Idomoo and Poppulo have announced a joint solution that enables real-time, AI-driven personalized video on in-store digital signage, built on Amazon Web Services. The …
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DIRECTV Advertising enables programmatic buying for DIRECTV Remote DooH network
January 8, 2026 by John Berkovich
DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in …
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DIRECTV Advertising enables programmatic buying for Remote DooH network
January 8, 2026 by John Berkovich
DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in …
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NRF 2026: Walmart Mexico Rolls Out Thousands of In-Store Sensors
January 8, 2026 by Antonia Hamberger
Just ahead of NRF this weekend, Walmart Mexico has announced a major upgrade to its in-store retail media platform, Walmart Connect. The retailer has …
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Screenverse Launches National DooH Campaign Supporting Feeding America
December 30, 2025 by John Berkovich
Screenverse has launched a nationwide digital-out-of-home campaign in partnership with Feeding America to raise awareness and mobilize support to address hunger and food insecurity …
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Ground Support Labs’ 2025/26 Review: Catherine Hansen on Why Digital Signage Networks Are Becoming Mission-Critical Infrastructure
December 30, 2025 by John Berkovich
As digital signage networks scale across regions, verticals, and use cases, 2025 marked a turning point in how organizations manage performance, reliability, and operational …
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Velasea’s N150 Media Player Gains ChromeOS Flex Certification
December 29, 2025 by John Berkovich
Velasea has secured ChromeOS Flex certification for its Iron Link N150 media player, adding another layer of validation for a device already positioned for …
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Media Resources and Outdoorlink Expand Partnership to Global DooH Markets
December 23, 2025 by John Berkovich
Media Resources and Outdoorlink have expanded their long-standing partnership to the international digital-out-of-home (DooH) market, combining LED display platforms with remote power-management technology to …
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SMPTE Updates Engineering Report on AI’s Growing Role in Media Workflows
December 23, 2025 by John Berkovich
SMPTE has released an updated Engineering Report examining the impact of artificial intelligence on media production, distribution, and standards development, reflecting the rapid evolution …
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