Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters
January 16, 2012 by Dave Haynes
[youtube id=”DRRu5dKRfTU” width=”600″ height=”350″] Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big …
Read moreNBC Selling Other Half Of NYC Taxi Fleet’s Screens
December 20, 2011 by Dave Haynes
A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal …
Read moreOutcast Plugs In Early, Really Early, To EV Charging Station Market
December 15, 2011 by Dave Haynes
Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump …
Read moreAd Business Going Mad About Meta Data
December 13, 2011 by Dave Haynes
Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time …
Read moreIs 0.5% Engagement A Measure Of Success?
December 13, 2011 by Dave Haynes
A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get …
Read moreABC media sales takes a Taxi TV ride
December 1, 2011 by Dave Haynes
There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on …
Read moreCosmetic surgery network launches in Spain
November 30, 2011 by Dave Haynes
Medical networks are without argument one of the strongest verticals for Digital Out Of Home, but I can’t recall seeing a network that got …
Read moreiSign Signs With BroadSign For Sign Network
November 23, 2011 by Dave Haynes
Mixed impressions rule the day over word that my old colleagues at BroadSign have bagged the software deal for a rather large Canadian Digital …
Read moreUpdated: Kinetic says Eyes On not mandatory for OOH buys in New Year
November 21, 2011 by Dave Haynes
Kinetic Americas has clarified a news story yesterday that suggested the media planning agency was no longer going to buy any Out Of Home that …
Read moreDPAA to help run advertising summit at DSE 2012
November 7, 2011 by Dave Haynes
Digital Signage Expo has worked a partnership with the Digital Place-Based Advertising Association that will see the DPAA active involved in the programming for a …
Read moreAsics does slick digital domination wall in NYC subway station
November 4, 2011 by Dave Haynes
In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is …
Read moreDPAA media summit coverage: agency CEOs weigh in
November 4, 2011 by Dave Haynes
Several posts are up on sister site, DigitalOOH.biz, with the extended points of view on the planning and selling process from three CEOs of …
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