DPAA to help run advertising summit at DSE 2012

November 7, 2011 by Dave Haynes

Digital Signage Expo has worked a partnership with the Digital Place-Based Advertising Association that will see the DPAA active involved in the programming for a full-day “Advertising Summit” at next year’s trade show in Lost Wages.

The event will run on Tuesday, March 6, a day ahead of the show floor opening and the same day as (yes, we’re working on it) the third annual Preset DSE mixer.

The day includes:

• A keynote by PQ Media’s Patrick Quinn, who will revisit something of a tradition by laying out the latest results of his company’s annual Digital Out-of-Home Media Forecast.
• An overview of the media landscape presented by DPAA President, Susan Danaher.
• The latest results and case studies from USA TouchPoints, a cooperative research effort between Media Behavior Institute, GFK/MRI and NSI, on the latest DPB media audience measurement, co-presented by Paul Lindstrom, Senior Vice President of The Nielsen Company and Jim Spaeth, Partner & CEO, Media Behavior Institute.

“The exceptional attendance at our Digital Media Summit: Context Matters last month is just one more indication that the agency and advertiser communities are interested in and want to know more about how they can make DPB media part of their marketing efforts,” says Susan Danaher, President of the DPAA.

“The DPAA is very pleased to support DSE’s educational program, which will provide important insights (that are) key to moving our industry forward,” she adds.

Curriculum details can be viewed at http://www.digitalsignageexpo.net/dse-digital-out-home-advertising-summit.