Consolidation: Newad takes on competitor’s ad sales
October 11, 2011 by Dave Haynes
Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By …
Read moreNew VW tears things up in digital, static and augmented reality OOH effort
October 7, 2011 by Dave Haynes
ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that …
Read moreNew content hub launched for Digital Out Of Home business
October 4, 2011 by Dave Haynes
The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of …
Read moreDPAA beefs up board with three new members
October 3, 2011 by Dave Haynes
The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. …
Read moreDPAA Media Summit agenda firmed up
September 29, 2011 by Dave Haynes
The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like …
Read moreDPAA reports fast ad revenue growth in sector in first half of 2011
September 28, 2011 by Dave Haynes
The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the …
Read moreNew ad serving technology raising privacy concerns
September 27, 2011 by Dave Haynes
If you use or have an interest in – pro or con – video analytics technology used to count audiences and intelligent serve ads …
Read moreDigital OOH In The Works For Astral Media
September 27, 2011 by Dave Haynes
We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but …
Read moreUnited Airlines’ media wing tunes ads to destination
September 14, 2011 by Dave Haynes
I’ve often thought as I sat in departure lounges at airports that at least part of the advertising cycle should reflect the context of …
Read moreTouch me and tell me how you’d vote
September 9, 2011 by Dave Haynes
The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but …
Read moreData mining start-up PlaceIQ sees nice fit with Digital OOH
September 9, 2011 by Dave Haynes
One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan …
Read moreDigital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale
September 2, 2011 by Dave Haynes
Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls …
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