New Data Platform Tracks, Logs Total Population Movement Of U.S.
November 13, 2017 by Dave Haynes
Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their …
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Outcome Health Sued By Investors, Alleging Fraud; DoJ Getting Involved
November 10, 2017 by Dave Haynes
Chicago-based digital OOH media network operators Outcome Health is being sued for fraud by some of its high profile backers, including Google and Goldman …
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Intersection Signs Downtown Philly For 100 Smart City Ad Screens
November 2, 2017 by Dave Haynes
The Google-backed media firm Intersection has reached an agreement to install 100 of its smart city ad posters on the streets of downtown Philadelphia, …
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Vistar Media Debuts Digital OOH Marketplace That Blends Automation and Customization
November 1, 2017 by Dave Haynes
Digital OOH ad technology firm Vistar Media has launched something called Marketplace Deals, a private online advertising marketplace that lets marketers and media companies take …
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Sixteen:Nine Podcasts – Ryan Sterling, GreenScreens
November 1, 2017 by Dave Haynes
There’s a bit of a gold rush aspect to the rise of the cannabis industry in the United States – first in Colorado and …
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BroadSign Adds Vertical Audience Buying To Digital OOH Delivery Platform
October 31, 2017 by Dave Haynes
BroadSign is continuing its evolution from being a slick content management platform for digital OOH networks to one that also enables digital media planners …
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A Big, Premium Video Wall … In A Parking Garage
October 26, 2017 by Dave Haynes
Here’s a sure sign that video wall LCD costs and digital out of home media demand and value have converged, at least in Los …
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Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color
October 23, 2017 by Dave Haynes
This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. …
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Westfield Starts Rolling Out New Digital OOH Ad Pods In Flagship Malls
October 19, 2017 by Dave Haynes
The US wing of Westfield has started rolling out new digital OOH advertising “pods” across its flagship shopping malls – with plans to put …
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Audi’s Digital OOH Campaign In UK Matches Billboard Ads To Road Conditions
October 19, 2017 by Dave Haynes
This is an interesting twist on using APIs and public data to serve up contextually relevant digital OOH ads on roadside displays – matching …
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Christie Partners With MVP, Times Square On Interactive Digital OOH Network In Cinema
October 18, 2017 by Dave Haynes
The digital OOH media wing of projector and display manufacturer Christie – Christie Experiential Network (CEN) – has announced a partnership with a pair …
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US Supreme Court Denies Appeal By Anti-Billboard Non-Profit
October 16, 2017 by Dave Haynes
A four-year legal fight over digital billboards that went all the way to the US Supreme Court ended today, with that country’s highest court …
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