Highway Billboard Color-Matches Paint Swatches To Surrounding Sky’s Color

October 23, 2017 by Dave Haynes

This a couple of years old, but just stumbled on it. The Quebec DIY store Reno Depot did a Digital OOH campaign in Feb. 2015 in Quebec that used a sensor to match conditions and color to house-brand paint swatches available at the store.

Very clever.

  1. Bryan Crotaz says:

    Lovely job.

    Hope there’s a windscreen wiper on the camera.

    “Sir, we’d better quickly come up with a new range of Pigeon Poop Grey”

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