Sixteen:Nine Podcasts – Ryan Sterling, GreenScreens

There’s a bit of a gold rush aspect to the rise of the cannabis industry in the United States – first in Colorado and now in several states. The rules aren’t all set, but up here in Canada the whole country is supposed to be legalized by next summer.

There’s a lot of money in the business, and a lot of business being done servicing that sector. A handful of digital signage companies, doing various things like content, have started working in the sector, and one of them is a pure-play startup called GreenScreens.

Based in a cannabis-focused incubator in Boulder, Colorado, the company is providing a full signage solution to dispensaries in three states, with designs of being in 500 locations a year from now. The company’s screens educate and pre-sell customers, and based on some field experience, move a lot of extra product.

I had a chat with co-founder Ryan Sterling about the origins of the business, the mighty challenge of an industry that is constantly evolving, and the road ahead.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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Dave Haynes