Mediacos Release Paper On NFC And Mobile Marketing
November 28, 2012 by Dave Haynes
A couple of out of home ad companies and a mobile services provider have put together a good, entry-level white paper looking at NFC …
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City 24 7 Touchscreens Start Rolling Out In NYC
November 20, 2012 by Dave Haynes
Photos from Cisco IBSG The first of some 250 touchscreens in New York have started replacing old payphones on the nicer sidewalks of the …
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Sold Out DailyDOOH Awards Set For Next Week In UK
November 20, 2012 by Dave Haynes
Tickets are now sold out for the DailyDOOH Gala Awards, an event billed as the “First Annual International Awards Totally Dedicated to Digital …
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Project Profile: Windows 8 Launch In UK
November 6, 2012 by Dave Haynes
Most of the digital stuff I have seen in shopping malls has been pretty underwhelming – analog poster stuff turned digital. There’s a much …
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Locbit Adds Local Messaging Donations To DOOHgood Effort
November 5, 2012 by Dave Haynes
San Diego-based Locbit has added to the DOOHgood relief effort for Sandy by steering all revenues from messaging related to the storm to charity …
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Planning: ADstruc, Telmar Work Strategic Partnership
October 31, 2012 by Dave Haynes
ADstruc and Telmar have worked a strategic partnership and integration deal that sees one of the biggest media planning platforms tied into a platform …
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Mall Group Takes To Doing Its Own Advertising Pitch
October 10, 2012 by Dave Haynes
We’ve been doing some work with a shopping mall group lately, and paying attention to how commercial property groups approach advertising in their malls. …
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DPAA Says Sector Growing At 6X Pace Of Media In General
October 10, 2012 by Dave Haynes
The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad …
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Marketing: RMG Releases New Brand Film
October 4, 2012 by Dave Haynes
RMG Networks Experience Video from Transparent House on Vimeo. RMG Networks arguably does the best marketing in the Digital OOH space, and that owes …
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PRN Re-brands As IZON, As In Eyes On
October 1, 2012 by Dave Haynes
Premier Retail Networks (aka PRN) has re-branded/re-launched itself as IZON Media, as in “eyes-on” media, and positioned this new entity as being a lot …
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Adcentricity Surfaces, Announces Varied New Network Partner List
September 21, 2012 by Dave Haynes
Adcentricity has continued to be very quiet since its acquisition and changing of guard this spring, but the company pushed out a news release …
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DNC Books Anti-Romney Spots On Digital Board Facing Republican Convention
August 29, 2012 by Dave Haynes
Ambush and guerilla marketing is nothing new for national politics, but it’s a little more amped up by digital this week as US Republicans …
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