PRN In, ABC Out For Ad Sales on 7-Eleven Digital OOH Network
August 28, 2012 by Dave Haynes
ABC is out and PRN is in as the lead ad sales team for the 7-Eleven TV Digital OOH network. Premier Retail Networks has …
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Man Plans, Books Marriage Proposal on Digital OOH Network
August 18, 2012 by Dave Haynes
Now THIS is narrowcasting. A Toronto man proposed to his girlfriend today using a 15-second targeted ad on Pattison Onestop’s digital mall media network. …
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DPAA Adds Russian And Romanian Members
August 16, 2012 by Dave Haynes
The Digital Place-based Advertising Association says it has added Russia and Romania to its international membership, joining earlier relationships announced with associations in Canada, …
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DPAA: 94% Of Media Planners Have Digital OOH Baked Into 2013 Strategy
August 13, 2012 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) has released new survey results that suggest 94 percent of strategic media planners plan to allocate dollars to …
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Singapore MediaCo Using Digital TV To Drive Digital OOH Bus Stop Network
August 3, 2012 by Dave Haynes
A Singapore media company is using what seems to be a pretty unique way to get content running Digital OOH screens at bus stops …
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Kinetic Releases 4th Edition Of Digital OOH Handbook
July 31, 2012 by Dave Haynes
Kinetic has released its 4th edition of its excellent UK Digital OOH Handbook, a comprehensive guide to all the different formats available and insights …
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Kinetic Exec To Talk Digital OOH Metrics in Webinar
July 24, 2012 by Dave Haynes
Admittedly, my eyes kinda glaze over when I see promos for webinars on Five Keys for This and Critical Strategies for That, but one …
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DPAA Adds NEC, BroadSign Heads To Board
July 11, 2012 by Dave Haynes
As they said they would do, back In April, the Digital Place-based Advertising Association (aka DPAA) has added two elected industry suppliers to its …
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Eye Amplifies Mobile OOH-Mobile Offer
July 10, 2012 by Dave Haynes
The Aussie-based but globally active OOH firm Eye Out-of-Home has completed what it calls a repositioning project that has resulted in a new marketing …
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Guest Post: In Digital OOH, Only The Best Remain
June 25, 2012 by JamesThornton
I recently launched my own Digital OOH media sales business [plug: done] and was lucky enough to be able to get it off the …
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Denver’s Airport Goes Big On Digital OOH
June 22, 2012 by Dave Haynes
Denver International Airport is getting kitted out with 118 flat panel displays as part of a digital OOH advertising initiative by Clear Channel Airports. …
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Quebecor Gets On The OOH Bus
June 22, 2012 by Dave Haynes
A client asked me to sit in with them on a meeting yesterday with Agence QMI, a company completely unfamiliar to me, except that …
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