Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races
June 28, 2019 by Dave Haynes
This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of …
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Spanish Football Club Celebrates Its Past With Projection-Filled Museum At Home Stadium
June 24, 2019 by Dave Haynes
The Spanish La Liga football team Athletic Bilbao celebrates more than a century of top-level competition in a museum on the grounds of San Mamés …
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Digital Signage And Smart Content – A Match Made In Heaven
June 19, 2019 by Samantha Brault
Guest Post: Mike Kilian, Mvix Some things just go together and once they’re paired up, and it’s nearly impossible to imagine them on their …
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Podcast Production Being Reworked – Short Hiatus
June 18, 2019 by Dave Haynes
If you listen regularly to the 16:9 Podcasts, you may have noticed some hiccups with the production and release timing of some recent episodes. …
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Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores
June 5, 2019 by Dave Haynes
This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped …
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Tests Validate Using Digital Signage To Calm Stress Medical Lab Visitors
June 4, 2019 by Dave Haynes
I don’t know if the test sample is large enough to be meaningful, but it its nonetheless interesting that calming art images and music on …
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IoT Weight Sensors On Sydney’s Commuter Rail Cars Show Occupancy Estimates On Platform Screens
May 29, 2019 by Dave Haynes
This is very clever and useful – commuters travelling on the rail network in Sydney, Australia can now make informed decisions on where to …
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DOOH Billboard Network Starts Running The Onion’s Satirical News Headlines
May 29, 2019 by Dave Haynes
LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. …
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Holograms With A Business Model – Ronnie Lee Explains His Virtual DJ Start-up
May 29, 2019 by Dave Haynes
When DSE was on a few weeks ago in Las Vegas, I wandered down to the other end of the convention center to get …
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Visix To Showcase Voice-Based Interactive Wayfinding At Infocomm
May 28, 2019 by Dave Haynes
Atlanta-based CMS software company Visix is going to showcase new a new voice-activated wayfinding application in a couple of weeks at its InfoComm 2019 …
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Great Things Can Come In Small Packages, Including Digital Signage Screens
May 24, 2019 by sixteenninewpadmin
Guest Post: Christina Condomaros, Yodeck Smaller screens for digital signage probably isn’t something you think of as effective. I mean, bigger is better, right? But smaller …
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This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy
May 23, 2019 by Dave Haynes
There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step …
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