Swapping Posters And Backlit Logo Signs For Digital Screens In Bars Generates 30% Sales Lift For Beverage Brand
September 17, 2024 by Dave Haynes
NYC-based Videri has really raised its profile in the last couple of years, via marketing, trade shows and hiring some well-known and respected industry …
Read more
Trison Deepens Investment And Activity in Sports And Entertainment Venues Via Acquisition Of Digital Agency
September 17, 2024 by Dave Haynes
The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where …
Read more
South Africa OOH Media Adds Screens To Delivery Scooters, Incorporated In Larger Ad Buys
September 17, 2024 by Dave Haynes
Putting digital out of home-focused screens on delivery vehicles is a fairly well-established tactic for media companies, but a South African effort does things …
Read more
Transport For London Renews Giant Ad Concessions For Rail And Bus Systems
September 16, 2024 by Dave Haynes
The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners …
Read more
Billboard-Sized Video Walls Now Greet Int’l Travellers As They Stumble Off Long Flights To Melbourne
September 11, 2024 by Dave Haynes
Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when …
Read more
Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform
September 10, 2024 by Dave Haynes
The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, …
Read more
The Pro AV Tiger Is Stirring: Observations From Just-Finished InfoComm India
September 5, 2024 by Florian Rotberg
North Americans know about the annual InfoComm trade show that cycles between Orlando and Las Vegas, but may well be unfamiliar with how the …
Read more
MiniLED-lit TVs Overtaking OLEDs In Premium Display Market: DSCC Research
September 3, 2024 by Dave Haynes
TVs and commercial flat panel displays are different things, but much of the technology and manufacturing are the same, so it’s interesting and instructive …
Read more
Barcelona’s First Big LED Marquee Goes Up In Marina For America’s Cup, And Will Stay When The Boats Sail Away
August 30, 2024 by Dave Haynes
The famed America’s Cup sailing competition has started in the waters off Barcelona, and one of the new features down at the city’s marina …
Read more
Scala Organizes Set Of Retail Media Networks “Masterclasses” For Big EU Digital Marketing Expo
August 30, 2024 by Dave Haynes
STRATACACHE CEO Chris Riegel has funded and has his people organize and run a pair of well-attended and reviewed retail media conference days tied …
Read more
Cranky Virtual T-Rex Greets Visitors To Down Under Dino Museum Show
August 29, 2024 by Dave Haynes
The Melbourne Museum in Australia is using three big transparent LCDs tiled side-by-side to create the hologram-ish illusion that a rather cranky 66-million-year-old Tyrannosaurus …
Read more
Fake And Faux OOH Are Becoming More And More Fact
August 28, 2024 by Dave Haynes
Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what …
Read more