This is a terrific, very different way to use real-time data to drive home a compelling message for a brand – in this case a UK insurer that wanted to make small businesses aware of cyber-risks.
The digital OOH campaign for Hiscox Insurance visualizes in real-time attacks on a designated “honeypot” server that would typify the kind of set-up many small business would use for day to day operations. The poster shows each attack, as a way of reminding business owners just how much cyber crime activity there is out there.
Tech-build and production was done by London-based Grand Visual and the campaign’s delivery is managed through QDOT’s ad tech platform OpenLoop, which is related to Grand Visual.
Very clever.
