Does re-purposed TV creative have a role and impact in DOOH?
September 22, 2010 by Dave Haynes
It’s generally held that Digital Out Of Home is its own medium and that effective creative for this space needs to either be original …
Read moreNew player joins DOOH audience-counting space
September 13, 2010 by Dave Haynes
Another company has joined the small gaggle of firms going after the anonymous audience counting market – this one from Taiwan. From 2010 September, …
Read moreTour of Ogilvy's Innovation Lab part of next NYC The Screen event
September 8, 2010 by Dave Haynes
The Screen USA is holding another one of its morning breakfast briefings in New York later this month, this one focused on creative. The …
Read moreMarket researchers looking for digital signage opinions in NYC next week
September 4, 2010 by Dave Haynes
With the very clear proviso that I don’t know what or who this is for, I found this Linked In post quite interesting. Focus …
Read moreThis Stuff Works Dep't: Purchase intent almost triples off DOOH campaign
August 27, 2010 by Dave Haynes
Spotted a nice piece of research in MediaBuyerPlanner: PepsiCo ran an eight week campaign on Gas Station TV for AMP Energy drinks, and the …
Read moreSuspicions confirmed: you're not getting the bandwidth you pay for
August 18, 2010 by Dave Haynes
This will shock you to your core – there’s hard evidence that telecoms and cablecos are stretching the truth about their service delivery. Ok, …
Read moreAdcentricity paints darker picture of DOOH spend from Q2
August 11, 2010 by Dave Haynes
I tend to run into Jeff Atley after hours at trade shows, after we’ve both had a few pops and are not all that …
Read moreNew research shows shopping habits changing
August 4, 2010 by Dave Haynes
A new study by consultants paints a picture of the impact the Great Recession has had on how people shop, and it provides a …
Read moreAnd the point of this is … is … umm …
July 29, 2010 by Dave Haynes
Akihabara News is reporting a new Hitachi gesture technology that the Japanese electronics giant thinks has a role in several sectors one day, including …
Read moreKPMG report suggests consumer privacy concerns easing
July 23, 2010 by Dave Haynes
The monster professional services firm KPMG released a pile of research this week on privacy and digital security, with the common thread being an …
Read moreEnough with the Minority Report references …
July 20, 2010 by Dave Haynes
I have been thinking about a digital signage drinking game in which every time I read a story about face counting technology that mentions …
Read moreAgency giant forecasts global ad spend uptick for 2010 and beyond
July 19, 2010 by Dave Haynes
Agency giant Zenith Optimedia‘s latest ad spend forecasts a modest growth in globally, with the big US market on the lethargic side and Canada …
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