Agency giant forecasts global ad spend uptick for 2010 and beyond

July 19, 2010 by Dave Haynes

Agency giant Zenith Optimedia‘s latest ad spend forecasts a modest growth in globally, with the big US market on the lethargic side and Canada growing faster than average.

The US was expected to contract this year but is now expected to grow by 1.3% in 2010. Canada, which didn’t entirely dodge the Great Recession but weathered it better, is expected to grow by 5.4% this year.

Highlights of the latest forecast:

The news release of the forecast is here. The full forecast costs about $600 US.

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