TV ad spot lengths getting shorter, says research
October 29, 2010 by Dave Haynes
As reported by Associated Press: Television commercials are shrinking along with attention spans and advertising budgets. The 15-second ad is increasingly common, gradually supplanting …
Read moreIPG chooses DOOH aggregator for software. Huh?
October 26, 2010 by Dave Haynes
IPG’s Emerging Media Lab continues to dig deeper and deeper into digital signage and DOOH. On the heels of announcing a retail technology showcase …
Read moreNew audience research cuts DOOH audience in half. Huh???
October 20, 2010 by Dave Haynes
New data from the research firm GfK MRI says 29.6% of U.S. adults have seen a place-based video ad in the last 30 days, which …
Read moreNew Nielsen-backed research on video consumption passes on DOOH
October 19, 2010 by Dave Haynes
The Nielsen-backed Council for Research Excellence has issued an RFP looking for an overview of research on how people consume video media these days. …
Read moreCETW announces education plans for next month in NYC
October 19, 2010 by Dave Haynes
Must be my trade show news day … On the heels of the DSE lunch and learn, we have word of Customer Engagement Technology …
Read moreDS Today: DPAA developing creative guidelines, planning tool
October 18, 2010 by Dave Haynes
The Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La …
Read moreGartner's 2010 Hype Cycle for Enterprise
October 15, 2010 by Dave Haynes
I like to look over the chart on IT research firm Gartner‘s regular Hype Cycle reports because the stuff is interesting, and I make …
Read moreRetailers want product lookup and couponing from mobile apps
October 12, 2010 by Dave Haynes
If you are trying to get a better sense of what retailers are looking for in technology that will help them out, the research …
Read moreHTML 5 ain't ready just yet
October 6, 2010 by Dave Haynes
A lot of people who’d like to shift away from Flash as a playback engine for digital signage – worried about vague licensing issues …
Read moreGlobal OOH Ad Business Pegged at $24 Billion by 2015
October 6, 2010 by Dave Haynes
The research firm Global Industry Analysts, Inc. of San Jose, California has released a 600-page tome on the global Outdoor Advertising markets. “The global market …
Read moreOMAC releases new research on Out Of Home's impact
September 29, 2010 by Dave Haynes
OMAC, the Out-of-home Marketing Association of Canada, has released highlights of new research that reinforces the value and impact of the medium across various …
Read moreMediaWeek paints bright picture for DOOH spend
September 27, 2010 by Dave Haynes
There’s a fairly substantial piece in MediaWeek today about out of home spending, much of it focused on digital. Interestingly, at least to me, …
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