CETW announces education plans for next month in NYC

October 19, 2010 by Dave Haynes

Must be my trade show news day …

On the heels of the DSE lunch and learn, we have word of Customer Engagement Technology World‘s education plans for the Javits Center in New York in 2-3 weeks.

CETW announced today the launch of an all-new educational program for its fall event (November 10-11, 2010, New York, NY), devoted to understanding the true value of advertising for brands through the DOOH/PBM and mobile media.

Hosted by leading agencies, brands, media buyers, network operators and research analysts, this two-day conference program will demonstrate the value of utilizing these technologies for advertising success.

“Agencies are being called upon by our clients to find opportunities to actively engage targeted shoppers to build brand awareness and drive purchases,” said David Sommer, Managing Partner at MEC Retail (A GroupM Company). “The strategies and technologies that will be presented at CETW help our team of Shopper Media Strategists stay on the cutting edge of shopper marketing and enable us to maximize our clients’ return on marketing investment (ROMI).”

“Changes in consumer behavior combined with the digitization of media have forced brands and advertising agencies to rethink how they deliver messages to on-the-go consumers. Marketers are employing alternative media channels such as place-based digital out-of-home networks and hyper-local location-based mobile technologies to pinpoint their customers. CETW is the perfect place for brands and agencies to learn about all of this and more,” said Lionel Tepper, Managing Director of ScreenMedia Daily

This advertising specific track will be presented as part of CETW’s multi-track educational program, and will include sessions such as:

I’m booked and looking forward to the event. Patrick Quinn’s PQ Media DOOH forecast will be interesting, as will several of the sessions, including one on mobile technologies led by David Weinfeld. I mention that because he’s a colleague, but also because if you read his blog you’ll recognize he has his head around the whole DOOH-mobile marriage more than just about anyone out there.

I am in NYC the 10th and 11th. My time is limited (like everyone’s) but if a reader wants to grab some time to chat, zip me a note.

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