IAB's new QA guidelines instructive for DOOH sector
June 29, 2010 by Dave Haynes
For those of us who were involved in online media when it first started taking shape, the work of the Interactive Advertising Bureau is …
Read moreDay One – Strategy Institute
June 8, 2010 by Dave Haynes
First some whining. Lordy it is hot here. With that out of the way, I can tell you about Day One at the Strategy …
Read moreGuest Post: It's about the data
June 7, 2010 by Raji Kalra
GUEST POST There are probably more than 60 digital out of home ad networks in Canada, and the numbers keep growing. I’ve been involved …
Read moreMIT Media Lab presenting at Strategy Institute event in LV Monday
June 7, 2010 by Dave Haynes
Yes, I am alive. I have been in Las Vegas since late Tuesday for meetings and then, come the morning, the Strategy Institute conference …
Read moreResearch confirming the somewhat obvious – ads in context work
June 4, 2010 by Dave Haynes
Is running advertising that is contextually relevant a true science, or just a way of analyzing the obvious? There was a forum in New …
Read moreIf you go social, commit to it
May 24, 2010 by Dave Haynes
Icons from Phoke How many companies in this sector have blogs, Twitter accounts, Facebook fan pages, YouTube channels and other vehicles used to market …
Read moreForum tomorrow in NYC covers DOOH landscape
May 12, 2010 by Dave Haynes
MediaPost probably more than any other “mainstream” ad industry publication keeps a steady gaze on the Digital Out Of Home sector, and it’s reflected …
Read moreA patent on SaaS digital signage? (updated)
April 9, 2010 by Dave Haynes
UPDATE: I got a note back from Mike Strand providing some background … Yes, lots of years and dollars to get the patent through. …
Read moreCoolSign, NCR part of expanded working group on 4G mobile broadband
March 24, 2010 by Dave Haynes
If the tariffs are not crippling and the network infrastructure can actually support everyone using mobile broadband, then the emerging 4G/LTE standard might be a …
Read moreDPAA (OVAB) Guidelines for Dummies
March 9, 2010 by Dave Haynes
To put it kindly, the Digital Place-based Advertising Association’s audience metrics guidelines are hard going. But they’re also really important for the digital out …
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Center for Democracy & Technology releases new report on privacy and DOOH; skips alarmist nonsense
March 2, 2010 by Dave Haynes
The Washington, DC-based Center for Democracy & Technology released a new report this week on consumer privacy and the digital signage industry, called Building the …
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PeopleCount packages up quick, OVAB-aware research program for DOOH networks
February 19, 2010 by Dave Haynes
One of the the reasons more audience research is not done in the digital out of home sector is that companies launching or already …
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