2011: The Road Ahead – Part 2
January 3, 2011 by Dave Haynes
A LOT of page views and good feedback about the look-ahead piece last week, as well as a couple of later submissions that I …
Read moreSmart Network's Marketing Director Talking Results At NRF
December 30, 2010 by Dave Haynes
Pete LaFond, the director of marketing for Walmart’s Smart Network, is slotted to do a 45-minute session on Jan. 10th at the National Retail …
Read moreThe out-of-home TV advertising argument takes a hit
December 10, 2010 by Dave Haynes
One of the central selling propositions of digital out of home is that people are not watching as much TV and that those who …
Read moreFollow The Money Dep't: IPG's forecast for 5.4% ad spend growth
December 7, 2010 by Dave Haynes
On the heels of ZenithOptimedia’s ad spend forecast comes a separate one from another holding group, IPG MediaBrands and its MagnaGlobal research and analysis …
Read moreFollow the Money dep't: ZenithOptimedia says global ad spend still growing
December 6, 2010 by Dave Haynes
Monster ad agency holding group ZenithOptimedia is predicting yet more growth in global ad spend for at least the next three years, never mind the …
Read moreFollow the money dep't: Local tops OOH spending
December 3, 2010 by Dave Haynes
1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with …
Read moreAstral gets A marks for its digital billboards
December 2, 2010 by Dave Haynes
Montreal-based Astral Out-of-Home has released some research findings from IPSOS about its 32 digital billboard faces running in Montreal, Toronto and Vancouver. The marks …
Read morePQ Media forecasting serious rev growth for DOOH in 2011
November 13, 2010 by Dave Haynes
Patrick Quinn, the head of PQ Media, did an update of DOOH revenues and a preliminary forecast for 2011 of growth in this sector …
Read moreTouchTunes is DOOH's big dog: Nielsen research
November 5, 2010 by Dave Haynes
A release earlier this week got plenty of coverage on how Premier Retail Networks “shines” in the latest Nielsen Fourth Screen Network Audience Report. …
Read moreMiddle East offshoot of OVAB in works
November 3, 2010 by Dave Haynes
An offshoot of OVAB tailored to the Middle East and North African DOOH sectors is in the works, driven by Abu Dhabi Media Digital …
Read morePlatt Retail Institute says sector heading in right direction
November 2, 2010 by Dave Haynes
Well, most of what I can offer to expand on this jargon-o-rama is okey-dokey and a mental image of me giving a thumbs-up sign, …
Read moreResearch: Advertisers want to get more targeted, but cool on demand-side ad-buying
November 2, 2010 by Dave Haynes
A new study being released this week by MediaPost’s Center for Media Research, reports Media Post, suggests spending on general, broad-based ad networks – …
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