DPAA says sector saw 25% revenue growth in 2010
April 5, 2011 by Dave Haynes
The Digital Place-based Advertising Association (DPAA) says number-crunching done by a third-party accounting firm suggests the digital place-based, aka Digital OOH, sector saw revenue …
Read moreSeeSaw, DPAA announce tools intended to help DOOH media planning process
March 23, 2011 by Dave Haynes
SeeSaw Networks has announced what it is calling a new reach and frequency model that calculates media plan audience deliveries across multiple digital place-based …
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Follow the money dep't: Outdoor up 9% in US in 2010
March 21, 2011 by Dave Haynes
Research firm Kantar Media has released new figures on US ad spend that show what categories are growing, shrinking or just kinda staying the …
Read moreTop digital signage software: End-users need their own list
March 17, 2011 by Dave Haynes
For the last few years, my fellow blogger and arch-enemy (kidding) Adrian Cotterill does a review of the Top 10 digital signage software vendors …
Read moreAugmented Reality meets Kinect, makes Magic … Mirror
March 7, 2011 by Dave Haynes
Tech blogger Robert Scoble has a fascinating guest post up on TechCrunch about a recent visit to the Silicon Valley R&D lab of SRI …
Read moreWirespring's 2010 Digital Signage Pricing Report Released
February 17, 2011 by Dave Haynes
I am not sure when I will have time to read it – maybe on the plane to Lost Wages on Sunday – but …
Read moreAdcentricity releases latest DOOH outlooks and market reviews
February 17, 2011 by Dave Haynes
There is a pile of good information and insights in the latest Adcentricity resource guides released today and available to anyone interested. It’s smart …
Read moreThe evolution of digital signage is underway
February 4, 2011 by Jason Cremins
In the digital signage sector, the evolution of technology in one month is the equivalent to one million years in human development, says SignageLive CEO Jason Cremins. “Sounds a bit much, I know, but stay with me here.”
Read moreDSF releases recommendations on privacy and transparency standards
February 4, 2011 by Dave Haynes
This <Company Name> digital sign uses a camera to estimate your age and gender in order to make advertisements more relevant to you. No images or …
Read moreAre just one in four DOOH networks even on agency radar screens?
February 2, 2011 by Dave Haynes
A release by Columbus, Ohio-based DOmedia yesterday seemed to get a lot of social media and Google Alert action, but I kinda missed it …
Read moreMedia demand, budgets up: New report
January 21, 2011 by Dave Haynes
Wall Street securities firm Deutsche Bank has issued an investor report that suggests, based on what media buyers are telling them, that demand for …
Read moreIndustry moods more positive: PRI research
January 19, 2011 by Dave Haynes
I like Steven, Margot and the folks at the Platt Retail Institute, and appreciate the research and education they do. But boy, they could …
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