Latest Nielsen Fourth Screen report includes big mall numbers
October 21, 2011 by Dave Haynes
The Nielsen Company has issued its latest Fourth Screen Network Audience Report, a quarterly audience analysis on the digital place-based network business. The report is …
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Nielsen Research: Malls are “advertisers’ dream”
October 20, 2011 by Dave Haynes
The Nielsen Company has released new research that profiles the potential ad audiences in shopping malls, and should be quite interesting for companies like …
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rAVe: InfoComm survey suggests AV economy still healthy
October 12, 2011 by rAVe Publications
InfoComm’s October 2011 Economic Snapshot Survey indicates that the market is stable, but not quite as rosy as AV dealers and design consultants predicted. …
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Forrester Research to talk mobile engagement in DSA webinar next week
October 11, 2011 by Dave Haynes
The Digital Screenmedia Association is running a webinar next week looking at mobile strategies and opportunities and featuring Julie Ask of Forrester Research. The Oct. …
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Global ad spend up, but down in N. America, Europe: Nielsen
October 3, 2011 by Dave Haynes
Nielsen’s quarterly Global AdView Pulse report, released today, says global ad spend in Q2 of this year was up 5.7%, but it sank in …
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Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH
September 30, 2011 by Dave Haynes
Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based …
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Nielsen confirms the obvious, or is there more to it?
September 30, 2011 by Dave Haynes
Research from Nielsen released the other day drew the forehead-slapper conclusion that advertising shown on multiple platforms substantially increases recall, as opposed to just seeing …
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DPAA reports fast ad revenue growth in sector in first half of 2011
September 28, 2011 by Dave Haynes
The Digital Place-based Advertising Association says the Digital OOH sector is growing at five times the rate of the overall ad industry in the …
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ComQi works shopper insight deal with UK’s Path Intelligence
September 28, 2011 by Dave Haynes
The digital signage hardware/software firm ComQi (aka Minicom/EnQii) has worked a deal with a UK firm that specializes in generating reports on how consumers …
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Touch me and tell me how you’d vote
September 9, 2011 by Dave Haynes
The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but …
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Data mining start-up PlaceIQ sees nice fit with Digital OOH
September 9, 2011 by Dave Haynes
One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan …
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Another overpriced sector report, another mild tizzy
August 26, 2011 by Dave Haynes
Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and …
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