Brand marketing money shifting into stores for digital, other tools
August 12, 2011 by Dave Haynes
The shopper research firm GfK Interscope has released its 2011 Futurescope survey of consumer packaged goods and retailers, with the results showing more and more see in-store …
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Report says digital signage is booming; we say hmmm…
August 12, 2011 by Dave Haynes
All the reports that get issued on this space tend to blur together after a while, and the forecasts of growth and $X.X Billion …
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What really influences shoppers?
August 9, 2011 by Dave Haynes
One of the numbers that gets trotted out consistently to make the argument for the impact of in-retail digital is the idea that 70 …
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Three in five Americans see Digital OOH ads each month: DPAA-backed research
August 2, 2011 by Dave Haynes
New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans …
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Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast
July 13, 2011 by Dave Haynes
The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, …
Read moreDigital signage sector had a pokey Q1, but improving now: PRI
June 30, 2011 by Dave Haynes
The Platt Retail Institute says Q1 of this year was very pokey for the North American Digital Signage industry, showing the first overall decline …
Read moreDigital media consumption versus spend $50 billion out of whack: comScore
May 18, 2011 by Dave Haynes
The digital measurement firm comScore recently released a new deck, prepped by the COO, on The Digital World. It makes absolutely no mention of …
Read moreE Ink's capabilities (and possibilities) continue to grow
May 4, 2011 by Dave Haynes
With LCD technology costs so low and its use so pervasive, the demand for electronic ink in advertising and marketing would seem to be …
Read moreHow we shop and spend, and how Digital OOH fits in
April 21, 2011 by Dave Haynes
The Newspaper Association of America has released a really interesting look at the shopping patterns of Americans and the impact of advertising. It is …
Read moreIf you develop content in the digital signage sector, read this stuff! And yes, that's an order.
April 20, 2011 by Dave Haynes
If you have been involved in this sector for any length of time, you probably already know about Bill Gerba, the CEO of the …
Read moreDigital OOH's top networks driving half-billion ad exposures a month
April 15, 2011 by Dave Haynes
Nielsen has released its latest Fourth Screen Network Audience Report, which reports every quarter on audience exposures by Digital OOH networks. The latest numbers …
Read moreAdcentricity works research partnership for purchase intent-driven Digital OOH ad targeting
April 12, 2011 by Dave Haynes
Adcentricity has worked a partnerships with The Nielsen Company and Environics Analytics that will enable brands to target Digital OOH campaigns based on predictive …
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