The 2023 Digital Signage Yearbook Now Available As A Free Download
July 26, 2023 by Dave Haynes
The 2023 version of the annual invidis digital signage yearbook is now available as a free download. The publication – done both as an …
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Global Digital Signage Displays Business Expected To Surpass $18.6 Billion In 2023: Omdia
July 7, 2023 by Dave Haynes
The research firm Omdia has pushed out some information nuggets from a paywalled report about key themes observed last month at InfoComm in Orlando, …
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Younger Shoppers Prioritize Technology As Part Of Modern Retail Experiences: CRI Research
June 29, 2023 by Dave Haynes
Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” …
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Global LED Video Display Sales Up 12.8% In Q1; Absen #1 Manufacturer, But Samsung, LG Catching Up
June 7, 2023 by Dave Haynes
LED video display shipments recovered globally by 12.8% YoY in the first quarter of 2023, according to a summary from the research firm Omdia. …
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Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research
June 6, 2023 by Dave Haynes
Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer …
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Ocean Outdoor’s Head Of Insight, Steve Bernard, On Using Neuroscience To Better Understand DOOH Ad Audiences
May 24, 2023 by Dave Haynes
A lot of digital out of home media is marketed mainly on the basis of reach – essentially the scale of the aggregated network …
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How Is Business Going In Q2? Let Us Know Via This Quick Digital Signage Industry Survey …
May 22, 2023 by Dave Haynes
The Q2 Digital Signage Business Climate Index (DBCI) survey is now online, and companies active in the ecosystems are being asked to take a few …
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Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021
May 11, 2023 by Dave Haynes
Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, …
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Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media
May 10, 2023 by Dave Haynes
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media …
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Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research
May 2, 2023 by Dave Haynes
The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home …
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Help Size And Rank The Digital Signage Industry Through This Survey
April 14, 2023 by Dave Haynes
Two things happen all the time for me with respect to the size and characteristics of the digital signage software and services market: Industry …
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UK Creatives Aware Of AI’s Potential, But Doubt Their Jobs In Peril: Survey
April 6, 2023 by Dave Haynes
Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take …
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