Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns
March 23, 2023 by Dave Haynes
The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative …
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Large-Area Display Shipments Dipped Overall In 2022, But Pro Displays Grew By More Than 26%: Omdia
March 23, 2023 by Dave Haynes
Via Display Daily … The research firm Omdia says a combination of the Russian invasion of Ukraine and wobbling economies in much of the …
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Futuresource’s ISE Wrap-Up: Price Erosion Continuing In LED; LCD Use Range Narrowing
March 15, 2023 by Dave Haynes
The UK-based research and consulting firm Futuresource sent a pile of people – 22 market analysts – to Integrated Systems Europe in Barcelona, to …
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Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research
March 6, 2023 by Dave Haynes
Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth …
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Poor Workplace Communications Can Have Massive Bottom Line Implications: Survey
March 6, 2023 by Dave Haynes
Workplace communications is a very active vertical in digital signage – both in white collar and operational environments – because of the recognition by …
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Fine Pixel Pitch LED Display Shipments Flat Q4 2022; Up 7.6% For Year: Omdia
March 6, 2023 by Dave Haynes
Shipments of fine pixel pitch LED video displays pretty much stalled out in the last quarter of 2022, with shipments growing by just 0.1% …
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Consumers Are Particularly Receptive To Ads In Airports: Study
March 3, 2023 by Dave Haynes
The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are …
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MIT-Guided Researchers Stacking MicroLEDs To Pack More Pixels Into Small Displays
March 2, 2023 by Dave Haynes
MicroLED and even miniLED area already pretty much at a level of development maturity that viewers can be inches from a screen and not …
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Two-Thirds Of Digital Signage Companies Seeing Double-Digit Growth: Invidis
February 13, 2023 by Dave Haynes
The first numbers are out from the Digital Signage Business Climate Index (DBCI) produced by Sixteen:Nine’s content partners in Germany, the consulting-events-publishing firm invidis, it …
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LED Display Analyst Ted Romanowitz Of Futuresource On What To Expect And See At ISE 2023
January 30, 2023 by Dave Haynes
Ted Romanowitz has been around the commercial display and tech sectors for a whole bunch of years, and for the last two or so, …
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Invidis Reviving Industry Business Climate Index; Needs Your Viewpoints
January 15, 2023 by Dave Haynes
One of the ongoing challenges in this industry is finding good data and insights on what is really going on – as there not …
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Global DOOH Spending Up Almost 25% In 2022, Led By US: PQ Media
January 11, 2023 by Dave Haynes
The boutique media research firm PQ Media suggests global digital OOH media spending grew by almost 25% in 2022, most notably in the US …
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