OOH Media Vet Kym Frank Added To Digital Signage Federation Board
March 14, 2022 by Dave Haynes
OOH media veteran Kym Frank has been added to the board of the non-profit Digital Signage Federation (DSF), taking over for another board member …
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Indian OOH Media Firm Pairs Billboards With Solar Panel Arrays
February 25, 2022 by Dave Haynes
An Indian OOH media company has announced an interesting new wrinkle to getting approvals for large-format advertising displays – pairing them with solar power …
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Consultancy OOH Capital Adds Three Heavyweight Partner Advisors
January 18, 2022 by Dave Haynes
Through the years I have had a pile of emails and calls from money people and entrepreneurs seeking advice about the digital OOH media …
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DOOH The Most Trusted, Relatable Ad Medium In US, At Moment: Research
November 25, 2020 by Dave Haynes
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Canadian Traffic Data Halved By COVID-19, But Starting To Come Back Slightly
May 7, 2020 by Dave Haynes
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Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment
January 2, 2020 by Dave Haynes
A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the …
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JC Decaux Acquires CEMUSA in 80M Euro Deal
March 17, 2014 by Dave Haynes
The biggest OOH company in the world just took out one of its competitors, and got some prime ad properties in the process. JCDecaux …
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Eye Amplifies Mobile OOH-Mobile Offer
July 10, 2012 by Dave Haynes
The Aussie-based but globally active OOH firm Eye Out-of-Home has completed what it calls a repositioning project that has resulted in a new marketing …
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Quebecor Gets On The OOH Bus
June 22, 2012 by Dave Haynes
A client asked me to sit in with them on a meeting yesterday with Agence QMI, a company completely unfamiliar to me, except that …
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UK NFC Trial Shows 78% Positive Impact
May 25, 2012 by Dave Haynes
I was blabbing away with a client just yesterday about the application of NFC and OOH, so it was interesting to see results move …
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Ayuda Adds Zest To OOH Ad System Offer
April 30, 2012 by Dave Haynes
The orange-mad folks at Montreal-based Ayuda have launched a new service called Zest, timed for the start of the TAB/OAAA OOH Media Conference this …
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COMB Adds Data Tools For Canadian OOH Planners And Sellers
April 19, 2012 by Dave Haynes
The non-profit measurement organization Canadian Out-of-Home Measurement Bureau (aka COMB) has released new data-centric software for media planners and buyers, as well as sellers …
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