Research: CBS Outdoor Finds Interactive OOH Little Known Or Used in Europe
March 26, 2012 by Dave Haynes
CBS Outdoor has released a March 2012 study, done by Kantar Media, looking at the use and understanding of interactive technologies for out of …
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Canada’s Astral Adds NFC To OOH Capabilities
March 14, 2012 by Dave Haynes
Montreal-based Astral Out-of-Home, one of the largest OOH media companies in Canada, has announced plans to start using NFC technology with its street furniture …
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Canada’s COMB releases new OOH planning toolset for agencies
November 29, 2011 by Dave Haynes
The Canadian Out-of-Home Measurement Bureau, or COMB for short, has released a new software platform designed to make buying and selling Out Of Home …
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Follow The Money Dep’t: New VSS Forecast Shows Big Growth For OOH & DOOH
September 30, 2011 by Dave Haynes
Out-of-Home Media’s compounded annual growth rate is predicted to be at 9.2% in 2015, making it a $12.08 billion industry in the US based …
Read more28-screen cluster to add visual Digital OOH pop in Swiss mall
June 6, 2011 by Dave Haynes
Malls are such big, cavernous spaces that any digital visual elements are challenged just to be noticed. I have seen some mall installations that …
Read moreCanadian LED board network revived by OOH firm
March 22, 2011 by Dave Haynes
The Outdoor Broadcast Network (aka OBN) went down last summer, a victim of a depressed advertising market and a looming need to refresh a …
Read moreFollow the money dep't: Local tops OOH spending
December 3, 2010 by Dave Haynes
1,2,3 – SQUINT!!! The Outdoor Advertising Association of America (OAAA) says ad spend went up 7% in Q3 of this year (when compared with …
Read moreGlobal OOH Ad Business Pegged at $24 Billion by 2015
October 6, 2010 by Dave Haynes
The research firm Global Industry Analysts, Inc. of San Jose, California has released a 600-page tome on the global Outdoor Advertising markets. “The global market …
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