Sub-Optimal Creative Equals $2.3 B Opportunity Loss in Digital OOH: ClearChannel
June 17, 2013 by Dave Haynes
Clear Channel Outdoor has a new study out about what it has dubbed Digital Asset Wastage, claiming most brands are running sub-optimal creative and …
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There’s No Free Lunch In Digital Signage … Except At Context Media
June 5, 2013 by Dave Haynes
While it’s pretty reasonable to attach the “no free lunch” adage to digital signage – as in anything free comes with some kind of …
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Projects: The World’s Biggest (Virtual) Fish Tank
June 3, 2013 by Dave Haynes
I am still trying to wrap my head around the most popular show on US cable being about guys who make duck calls, …
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Projects: Clorox Promotion Pushes Consumer Photos To LED Board
May 29, 2013 by Dave Haynes
Clorox recently promoted its new Smart Tube Technology which, I guess, cleans stuff, using a mobile to big-ass digital billboard in Toronto’s big Yonge …
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UK’s BigTweet Online And On Digital Screens Termed Big Success
May 28, 2013 by Dave Haynes
The organizers of a media campaign that used social media and digital screens to drive awareness and activity in the UK for International Missing …
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Oz-based oOh! Media Cuts Digital OOH Network Over To BroadSign
May 28, 2013 by Dave Haynes
The Edwardsville Intelligencer is reporting, and I am not making this up, that BroadSign has bagged a nice software deal with the largest digital …
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Xaxis Adds Digital OOH To Its Programmatic Buying
May 22, 2013 by Dave Haynes
The programmatic ad buying space appears to be heating up. First, there was Vistar Media, which Sixteen:Nine profiled recently. Now there is word, via …
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Q&A: Vistar Media Bringing Automated Buying To Digital OOH
May 14, 2013 by Dave Haynes
The deal announced a few weeks ago that saw Vistar Media raise $1.5 million to help fund the first real automated buy and sell …
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VertNext Is What’s Next In Ad…VERT…Ising (Really, They Said That)
May 11, 2013 by Dave Haynes
This is beyond awesome. A Philly area company has announced a new digital sign/advertising thingie that is positioned and presented like they just came …
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Health Screening Kiosk Network Rolls With BroadSign
April 30, 2013 by Dave Haynes
Health solutions provider Stayhealthy has completed the initial deployment of some 2,000 self-service, health screening kiosks in pharmacies across the U.S., using BroadSign as the content …
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Outcast Inks Measurement And Planning Deal With Nielsen IMS
April 24, 2013 by Dave Haynes
Here’s more evidence the larger Digital OOH networks are taking serious steps to be proper, measured mediums. Gas pump TV operator Outcast Media has …
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BroadSign Marks 10 Years With An X
April 24, 2013 by Dave Haynes
Congratulations to my old colleagues at BroadSign, who are celebrating 10 years in business, which is three or four more than lots of people …
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