BroadSign Marks 10 Years With An X

April 24, 2013 by Dave Haynes

Congratulations to my old colleagues at BroadSign, who are celebrating 10 years in business, which is three or four more than lots of people predicted when the company ran into a perfect storm of cash flow issues and a crippling, lingering recession in 2009.

The company is leaner and smarter because of that, and from what I have been told, a year out from Chapter 11 restructuring the business is now thriving and people are being hired.

The Montreal-based digital signage software maker has timed a new software release with that decade anniversary, and called the new version X. As you might expect with any new software, it has more functionality, does more thing automatically and is easier to use.

Says the news release this morning:

The BroadSign X software version follows the introduction of BroadSign Xpress, the company’s first Android media player hardware. BroadSign Xpress matches the full functionality of PC playback devices at a tiny fraction of the price, thus drastically reducing the cost of network deployment. Networks that wish to use the Android player must upgrade to the BroadSign X network management platform, available to existing client networks free of charge.

Among other significant enhancements, advertisers can now spend budgets more efficiently using BroadSign X’s “campaign goal” feature, which allows for a campaign to stop automatically once the desired number of ad runs, impressions or viewer interactions have been achieved.

“We always aim to absorb the latest developments in digital signage technology and anticipate future trends,” says BroadSign CEO, Brian Dusho. “Our latest products, the BroadSign X platform and BroadSign Xpress Android player, reflect this approach. The practical outcome is that every new product of ours makes DOOH  media space more accessible to advertisers.”

The new BroadSign X platform also boasts features such as simple screen control, RS 232 device control API, export package checksum, day part API and TCP triggers, as well as broadcast-like video transitions.